National Wear Red Day calls women to 'Reclaim Your Rhythm' in Western New York

The American Heart Association believes losing even one woman to cardiovascular disease is too many

Guest Submission by the American Heart Association

The American Heart Association, the leading global volunteer organization dedicated to fighting heart disease and stroke, is rallying women in Western New York to “Reclaim Your Rhythm” on Friday, Feb. 4, as a part of the Association’s Go Red for Women National Wear Red Day.

This February, Go Red for Women is helping women reclaim their rhythm by promoting easy opportunities for women to build healthy habits that work best for their life, giving them the best chance at life. On Friday, Feb. 4, crank up the tunes, get your groove on and rock your red to raise awareness about the prevalence of heart disease in women and donate to save women’s lives.

According to the latest data from the Centers for Disease Control and Prevention released in December 2021, heart disease remains the greatest health threat for women. Experts say the effects of COVID-19 are likely to influence cardiovascular health and mortality rates for many years, directly and indirectly, physically and emotionally. This is why the American Heart Association’s Go Red for Women movement is asking women to make moves today to have healthier tomorrows.

“People are tired.​ With everything that's happened in the last two years, even those people who normally focus on their health have lost their rhythm,” said Go Red for Women Chairwoman Dr. Lorrie Clemo, president of D’Youville College. “Now’s the time to ‘Reclaim Your Rhythm’ and take back control of your physical health and mental well-being. One in three women are dying of cardiovascular disease, but losing even one woman is too many”

Throughout Western New York and across the nation, people will be wearing red on Wear Red Day. Buildings and landmarks illuminating red to raise awareness include:

√ Electric Tower

√ Niagara Falls

Through the Go Red for Women movement, the American Heart Association encourages people to take action in February by:

√ Wearing red on National Wear Red Day, Friday, Feb. 4, to raise awareness about cardiovascular disease. The iconic Red Dress pin and other apparel are available at ShopHeart.org.

√ Join Research Goes Red, a joint collaboration between the American Heart Association’s Go Red for Women and Verily’s Project Baseline to engage more women directly to participate in research.

√ Joining the conversation by using #WearRedDay, #HeartMonth and #GoRedforWomen on social media and tagging @AHANewYork.

Go Red for Women is nationally sponsored by CVS Health, alongside National Wear Red Day Matching Sponsor Big Lots, and locally sponsored by D’Youville and media sponsors WKBW and Buffalo Healthy Living.

Learn more at GoRedforWomen.org.