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ABC Family wins 'Hunger Games'

by jmaloni
Mon, Mar 26th 2012 12:00 pm

Network acquires television premiere rights to Lionsgate's blockbuster "The Hunger Games"

Acquisition also includes "Catching Fire," the second movie in the franchise

ABC Family continues to grow its program offerings and has acquired the network television premiere rights to the blockbuster "The Hunger Games" in a deal with Lionsgate, a leading diversified global entertainment company, the two companies announced today. The announcement comes on the heels of "The Hunger Games'" record-shattering debut, with an estimated $155 million at the North American box office this past weekend, the third highest-grossing opening weekend of all time.

The acquisition, which also includes the network television premiere rights to "Catching Fire," the second movie in the franchise, was announced today by Michael Riley, president of ABC Family, and Jim Packer, Lionsgate president of Worldwide Television and Digital Distribution. The deal gives ABC Family the rights to be the basic cable home for the first two movies of "The Hunger Games" franchise. The films will begin airing on ABC Family in 2014.

"It's an understatement to say that we are thrilled to add the first two films of 'The Hunger Games' franchise to our channel lineup," Riley said. "This tremendous opening weekend reinforces what we have already learned -- a powerful heroine, themes of romance and iconic characters will keenly resonate with our Millennial audience. This franchise will continue to enhance our network for years to come."

"We're delighted to continue our rollout of 'The Hunger Games' with this major sale to ABC Family," Packer said. "With its exciting programming lineup and the ongoing expansion and diversification of its core demo, we believe that ABC Family is the perfect home for 'The Hunger Games' and 'Catching Fire,' and we expect these first two installments of our franchise to resonate with audiences for many years."

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its 12 districts to send a teenage boy and girl to compete in The Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains.

Pitted against highly trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

"The Hunger Games" is directed by Gary Ross and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik and author Suzanne Collins, and stars Jennifer Lawrence, Josh Hutcherson, Woody Harrelson, Elizabeth Banks and Liam Hemsworth.

Collins' best-selling trilogy of books, published by Scholastic, has developed a massive global following and has already generated more than 26 million copies in print. Lionsgate will release the second film in "The Hunger Games" franchise, "Catching Fire," in theatres around the world on Nov. 22, 2013.

"The Hunger Games" acquisition complements the "Harry Potter" movie franchise, which also has its home on ABC Family. In addition to being well known for powerful movie franchises, ABC Family also recently announced additional original series including "Bunheads," "Baby Daddy" and "Beverly Hills Nannies," which will premiere this Summer. ABC Family has scored eight years of consecutive growth with Millennials (persons 12-34), more than doubling its audience in the demo during this time, and is ranked among basic cable's top 10 Primetime networks with Millennials.

Part of the Disney/ABC Television Group, ABC Family is distributed in more than 97 million homes. ABC Family is the destination for annual holiday events with "13 Nights of Halloween" and "25 Days of Christmas."

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