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NU launches 'Powerful' new branding campaign

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Thu, Sep 29th 2016 07:10 pm
`The Power of Niagara University`
"The Power of Niagara University"

Submitted by Niagara University

A powerful new brand message has been unveiled by Niagara University.

The Lewiston-based institution has begun using the tagline, "The Power of Niagara University," to crystallize the immense potential that it offers to students, alumni and members of the community.

The new messaging was developed through a collaborative, yearlong brand initiative, and is built on strengths of the university outlined in the process by students, alumni, faculty, staff and administration, as well as individuals in the community.

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"Niagara University is an incredibly strong institution, and that strength was validated through comprehensive analysis and research. The research identified a Niagara education as a tremendous return on investment due to excellent academic programs, close relationships with faculty, and remarkable career placement rates," said the Rev. James J. Maher, C.M., president of Niagara University. "At the same time, we have outlined some aspirational goals that will help us unleash the full power of positive change that we can have on our students and alumni, as well as in the community and around the world."

Through the brand study and analysis, the strengths of the university were clearly identified in areas related to academics, service, global awareness and the connectedness of the Niagara community. Further development of messaging built "The Power of Niagara University" on five brand chapters:

•A coveted 21st-century degree. It's an education that delivers exactly what employers and the world are looking for, and what makes a Niagara degree a coveted 21st-century credential.

•Mentors for the mind and heart. NU faculty members are at the forefront of scholarship and research and engage students in these opportunities as freshmen - unheard of at many larger institutions. They strive to help students to realize their fullest potential - to be the best they can be so that they can give their best to the world.

•Beyond the Ridge. Graduates who go on to do well for themselves and others. Global citizens who are world ready.

•World ready. Students, faculty and staff ignite positive change in the lives of others in the community and around the world.

•Purple Pride. "Purple Pride" is a state of mind. NU's Vincentian heritage calls one to strive for excellence and humility, that is evident in the way NU celebrates and takes pride in everything and everyone on campus.

The chapters align with the set of president's vision commitments - long-term institutional priorities presented by Maher last spring.

SimpsonScarborough conducted qualitative and quantitative research last fall with prospective and current students, alumni and employees. The insight gleaned resulted in a brand story that was formulated by Creative Communication Associates and will be carried forward by Crowley Webb and Niagara University's office of communications and public relations.

The rebranding campaign was presented to faculty, staff and administrators during a special meeting that was held on campus Sept. 21. The brand rollout will continue throughout the year with new advertising, collateral materials for undergraduate and graduate admissions, a website redesign, social media initiatives, and campus banners and signage. Guests to the campus will already see a new 150-foot mesh banner as they enter the campus from the Witmer Road entrance.

To learn more about Niagara University, visit www.niagara.edu.

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