Announced last week to membership, move better reflects local industry's national prowess
The Advertising Club of Buffalo, the local chapter of the American Advertising Federation, has changed its name to AAF Buffalo. With the change, the club is joining other chapters of the AAF to better align itself with the parent association.
With roots in the community since the 1960s, AAF Buffalo has grown closer to the national federation in recent times. In 2015, the local chapter entered a record 540 entries to AAF's American Advertising Awards, with local members taking home six national awards. As a chapter, AAF Buffalo was bestowed three national "Club Achievement Awards" for excellence in advertising education, communications and programs.
"This change better reflects the stature of our chapter and the collective talent of the local advertising industry," said Scott Bartels, president, AAF Buffalo. "Some of the nation's best work in advertising comes out of Buffalo each year, and that's why more big, national brands are choosing to work with our members. We're going to leverage the AAF name to promote our local chapter and the national connections and resources accessible to our members."
AAF, the nation's oldest and most recognized national advertising trade association, is comprised of 200 local chapters, representing 40,000 advertising professionals and students across the country.
The decision was unanimously approved by AAF Buffalo's board of directors in July and was unveiled to membership at last week's "Big Tip-Off" event.
Members of AAF Buffalo receive benefits such as discounted or free event tickets, eligibility to compete in the American Advertising Awards, exclusive member appreciation events and "Skillshops," free job board postings and discounts on Advertising Age, ADWEEK and Business Wire magazines, "Ad-ology" consumer insights, FedEx and Hertz.
AAF Buffalo recently launched its 2016-17 membership campaign. For more information or to sign up, visit aafbuffalo.com/membership.
The American Advertising Federation (AAF), established in 1905 and headquartered in Washington, D.C., is the only organization that includes members across all disciplines and career levels in advertising representing all facets of the advertising industry. It acts as the "Unifying Voice for Advertising." The AAF's membership is comprised of nearly 100 corporate members comprising the nation's leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition and the Mosaic Center for Multiculturalism, as well as summer "AdCamps" for high school students. For more information on the full range of the AAF's programming, visit www.aaf.org.