NBC Olympics hits 2 billion live streaming minutes for Rio 2016
Monday's Total Audience Delivery registers 25.5 million primetime viewers
NBC Olympics' exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.
NBC's Monday primetime Rio Olympics broadcast was, by far, the most-watched show of the night - marking the 50th consecutive night an NBC Olympic presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.
Monday's primetime Rio Olympics coverage posted a Total Audience Delivery average of 25.5 million viewers with a 14.9 household rating.
Monday night's NBC-only Rio Olympics coverage (8-11 p.m. ET/PT) averaged 24.3 million viewers and posted a 14.1/24 household rating, according to national data from The Nielsen Company. Also in primetime on Monday, NBCSN's live Olympic competition coverage averaged 948,000 viewers.
Through Monday, NBC Olympics' live streaming for Rio 2016 has reached 2 billion live streaming minutes for the first time in history. That total tops, by more than 500 million minutes, the combined total of all prior Olympics.
Additional NBC Olympics metrics:
•After 11 days, the NBC-only average primetime viewership (27.5 million viewers) and household rating (15.3) have respective 272 percent and 212 percent advantages over ABC, CBS and FOX combined - the second-largest Games advantage on record (behind only the London Olympics).
•Among adults 18-49, NBC's 11-night 7.9 primetime rating in the demographic is nearly five times greater than the other broadcast networks combined (1.6 on ABC, CBS and FOX) - the largest advantage in the first 11 days of any Olympics (on record).