24-hour creative marathon to benefit nonprofits begins July 28
J. Fitzgerald Group, a full-service advertising and marketing agency based in Lockport, announced the nonprofit organizations that will receive free advertising and marketing services in the 9th annual Western New York-area CreateAthon. The 24-hour creative marathon will be held beginning Thursday, July 28.
"The number of applications we received illustrates just how widespread and varied the need is in our community," said Carmel Cerullo-Beiter, vice president of J. Fitzgerald Group. "It made our decisions very difficult but, ultimately, we feel great about the worthy organizations selected by the committee and the work we will create to help them advance their missions."
In addition to organizations from Western New York, JFG accepted an application from Inkukuleko in Grahamstown, South Africa. Former Lockport resident Jason Terreano is the executive director of the organization that works with young people to help them finish high school and move onto university.
"While the mission of CreateAthon is to serve your local communities, we felt this was more than appropriate with the Lockport connection and the great work Jason is doing for the people in South Africa," Cerullo-Beiter said.
The organizations benefiting from the 2016 Western New York-area CreateAthon are:
In an effort to expand CreateAthon benefits to the selected nonprofits, J. Fitzgerald Group has teamed with area partners including Caboodle Printing (http://www.caboodleprinting.com/), Twenty First Century Press (http://twentyfirstcenturypress.com/) and Dyrection Studios (http://dyrectionstudios.com/).
Local CreateAthon judges evaluated each application and made selections based on the audience reached, the ability of CreateAthon services to make an impact on the organization, and the scope of each organization's financial need.
The event will start at 8 a.m. July 28 at JFG's offices in Lockport. The JFG team and selected nonprofits will gather for the kick-off celebration of the 2016 CreateAthon.
After the kickoff, JFG's creative team, comprised of art directors, graphic designers, web designers, copywriters, account mangers and interns, will begin the work. The creative staff will work for 24 hours straight to create logos, brochures, advertisements, direct mail campaigns, posters, TV/radio scripts, outdoor campaigns, communication strategies and other needed pieces free of charge. Work will be presented to the selected organizations at 8 a.m. Friday, July 29. Production, printing and fulfillment will follow on an accelerated timetable.
The CreateAthon program is a 24-hour creative blitz during which advertising agencies and design firms work on a pro-bono basis for nonprofit organizations. CreateAthon was founded in 1997 by RIGGS, an advertising agency in Columbia, South Carolina. RIGGS will partner with over 100 advertising and marketing firms across the U.S. and Canada this year in the coordinated CreateAthon effort. Each firm has pledged to hold 24-hour creative marathons in their respective markets.
J. Fitzgerald Group has been the exclusive Western New York area partner since 2008. Information about the national program is available at www.createathon.org.
Founded in January 2002, J. Fitzgerald Group is an international marketing technology company specializing in full-service advertising, marketing, web design and research. For additional information, contact Heide Edgington at J. Fitzgerald Group at 716-433-7688 or visit www.jfitzgeraldgroup.com.