The Niagara Tourism & Convention Corp. is hosting the "So You Think You Know Niagara" familiarization tour this week for tour operators from across the country, including California, Florida, New Jersey and Kentucky.
FAM tours provide an opportunity for operators to personally experience a product in order to more adequately sell it to their customers. The 29 participating tour operators will be in Niagara USA for four days and have a packed schedule of attractions to visit all across the county, including the Maid of the Mist, Cave of the Winds, Niagara Jet Adventures, the Niagara Wine Trail, the New York Power Authority Power Vista, Lockport Locks & Erie Canal Cruises and the Herschell Carrousel Factory Museum.
In addition, the operators will be introduced to new group experiences such as a "Lantern Tour" at Old Fort Niagara, and a "Paint and Pinot Party" at A Gust of Sun Winery. They will dine at some of the area's top restaurants, including Savor at the Niagara Falls Culinary Institute, and take ride on the Niagara Belle sunset dinner cruise.
"The objective of this FAM is to provide tour operators with first-hand experience of the many Niagara USA sights and attractions that would be of interest to their customers," NTCC President and CEO John Percy said. "In addition, it's an extremely effective way to promote our expanding and changing destination to a wide range of tour companies from across the country."
Attendees are staying at the Seneca Niagara Resort & Casino and are being guided by members of the sales team from the NTCC.
The NTCC's mission is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, visit niagara-usa.com.