Julie Zito Clark has been appointed director of marketing, special events and projects at Niagara Falls Memorial Medical Center effective Feb. 29.
A professional marketing executive with more than 20 years of successful experience in marketing, public relations and communications for not-for-profit organizations and an S&P 500 corporation, Clark previously served as marketing director at both the Fashion Outlets of Niagara Falls USA and the Summit Mall.
She is a graduate of Canisius College, where she earned a bachelor's degree in communications.
"Julie has a well-deserved reputation for creating and implementing high-performing marketing strategies as well as a great deal of experience in producing special events. She is very well known and respected throughout the Niagara Region for her marketing prowess and focus on superior customer service," said Judi Nolan Powell, Memorial's vice president for foundation and community relations. "She will be a great addition to our team as we pursue strategies to reinforce our brand as the region's premier health care innovator and economic catalyst."
Clark is credited with initiating innovative events such as the first-ever "Shopping Tailgate Party," attracting crowds in excess of 60,000 and bringing the first casting calls of "Survivor" and "Top Model" to Western New York. She has worked with leading media outlets such as Bloomberg, CBNC and TV Tokyo America.
Clark is a recipient of the International Council of Shopping Centers' MAXI Silver Award, and several Shop America Salutes Innovation (SASI) Awards from the Shop America Alliance. A recipient of the Small Business Person of the Year Award from the Niagara Falls Chamber of Commerce, she is a member of Doberman Rescue Unlimited and a former member of the advisory board for Catholic Academy of Niagara Falls.
In addition to her marketing expertise, Clark is an independent beauty consultant team leader for Mary Kay Cosmetics who has utilized her skills in that arena to support various nonprofit organization initiatives, including the Bariatrics Fashion Show for Niagara Falls Memorial Medical Center.
A native of Niagara Falls, Clark lives in the city with her husband, Ed.