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Arts Services Initiative of WNY announces professional development sessions focused on marketing for cultural organizations, individual artists


Thu, Feb 25th 2016 04:20 pm

ASI partners with National Arts Marketing Project, Arts Business Institute for sessions

Arts Services Initiative of Western New York has announced the next sessions in its professional development series:

•"Reaching Audiences: If You Build Them, They Will Come," a daylong session on March 14 for cultural organizations, is being presented in partnership with the National Arts Marketing Project, a premier program of Americans for the Arts. It will be held at Buffalo Suzuki Strings in North Tonawanda.

• "Selling Art Online/Building an Effective Website," a three-hour evening session for individual artists, is being presented in partnership with the Arts Business Institute on the following dates:

  • April 5 at the Niagara Arts & Cultural Center in Niagara Falls
  • April 6 at Infinity Visual & Performing Arts in in Jamestown
  • April 7 at Hallwalls Contemporary Arts Center in Buffalo

Preregistration is highly encouraged. To register, email [email protected] or call 716-362-8389, ext. 510 (indicate which session and date for which you're registering). For more information, visit www.asiwny.org/programs/workshopsseminars.

"Capacity building for cultural organizations and individual artists across Western New York is a core part of our mission," ASI Executive Director Tod A. Kniazuk said. "We're stepping up our efforts this year by bringing in two national organizations to share their experience and knowledge with our community - all at no cost to our attendees."

These and all of ASI's professional development sessions are free and open to the public thanks to support from Fund for the Arts, Erie County and the New York State Council on the Arts, with the support of Gov. Andrew M. Cuomo and the New York State Legislature.

The March session will feature National Arts Marketing Project faculty member Chris McLeod, a strategic marketing and branding professional based in Washington, D.C. Arts Business Institute Executive Director Carolyn Edlund will teach the April sessions.

"Effective marketing and audience development are key to our cultural sector's future growth and viability," Kniazuk said. "Whether you're just starting out or you've been in the field a long time, I urge everyone to take advantage of this opportunity to learn from some of the leaders in the national field."

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