Get up, stand up for new limited-edition signature series merchandise
Hard Rock International is inspiring fans to get together and feel all right with the launch of its latest merchandise line. The Bob Marley Signature Series: Edition 34 shirt and collectable pin, inspired by iconic reggae artist Bob Marley, support charity partner City of Hope.
"The partnership between Hard Rock and City of Hope keeps my father's legacy alive, while making a difference in the lives of people with serious illnesses," said Bob Marley's first-born daughter, Cedella Marley, CEO of the Bob Marley Group of Companies and designer of Hard Rock's Bob Marley Signature Series shirt. "Our father spent his life encouraging people around the world to come together for the greater good, forget their troubles and be inspired - a spirit that is captured by this charitable effort."
The Bob Marley Signature Series shirt is a black unisex shirt featuring Marley's side profile along with a green, yellow and red burst of the Rasta colors that are synonymous with the artist's music and beliefs. The collectable pin is guitar-shaped and features Marley's signature alongside Hard Rock's logo and city drop.
Both items are now available in the Rock Shop at the Hard Rock Café, Niagara Falls, USA, 333 Prospect St., Niagara Falls. The limited-edition merchandise also is available online.
Fifteen percent of sales from Hard Rock's Bob Marley Signature Series products will benefit City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases.
"Hard Rock's newest line of Signature Series merchandise will help City of Hope continue our mission to provide outstanding care," said Kelley Morris, City of Hope executive. "It's partnerships like these that help us to conduct innovative research and offer vital education programs focused on eliminating serious illnesses."
"As a true music legend and advocate for social change, Bob Marley was an ideal choice for Hard Rock's newest Signature Series line," said Kellie Brown, philanthropy manager for Hard Rock International. "We are honored to work with the Marley family and couldn't think of a better way to celebrate Bob Marley's life and music than to help inspire fans everywhere to make a difference."
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are converted onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist's preferred charity.
Marley joins a legendary roster of music icons - including Rihanna, Imagine Dragons, U2, KISS, Bruce Springsteen, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and Jimi Hendrix - who have become part of Hard Rock's Signature Series and Artist Spotlight programs, which have helped to raise millions of dollars for charitable causes worldwide.