To culminate the organization's 35th anniversary year, Mothers Against Drunk Driving will visit the New York Stock Exchange on Wednesday, Dec. 30, to ring the NYSE Opening Bell. MADD National President Colleen Sheehey-Church and MADD New York volunteers and staff will attend the special occasion - a first for MADD.
"MADD is honored to be invited by the New York Stock Exchange to ring the Opening Bell and remind everyone to ring in the new year safely," said Sheehey-Church, whose son, Dustin, was killed by an underage drunk and drugged driver. "This is an amazing way to celebrate MADD's 35th anniversary year and the more than 320,000 lives that have been saved as a result of our efforts to prevent drunk driving."
December is National Impaired Driving Prevention Month and is also one of the deadliest months of the year for drunk driving. The National Highway Traffic Safety Administration reported 66 people were killed as a result of drunk driving on New Year's Day 2015 (after all the midnight toasts ringing in New Year's Eve).
To urge the public to always plan ahead and designate a non-drinking driver, MADD created the "Tie One On For Safety" awareness campaign, now in its 29th year. Thanks to national presenting sponsorNationwide, "Tie One On For Safety" asks adults to display a red ribbon on their vehicles to remind others the safest choice is to never drink and drive.
About Mothers Against Drunk Driving
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving is celebrating its 35th anniversary by creating a future of "no more victims." MADD is the nation's largest nonprofit working to end drunk driving, helping fight drugged driving, supporting the victims of these crimes and preventing underage drinking.
MADD supports drunk and drugged driving victims and survivors at no charge, serving one person every 15 minutes through local MADD victim advocates and at 1-877-MADD-HELP. MADD's "Campaign to Eliminate Drunk Driving" aims to end drunk driving through increased law enforcement, all offender ignition interlock laws and advanced vehicle technology.
"PowerTalk 21" is the national day for parents to talk with their teens about alcohol, using "Power of Parents' " proven approach to reduce underage drinking. Learn more by visiting MADD's new website at madd.org or by calling 1-877-ASK-MADD.