Question: What do you get when you cross a disease that kills more than 1,300 men a day and a classic motorcycle?
Answer: The Distinguished Gentleman's Ride - a global custom motorcycle event that is giving the marching orders to prostate cancer.
On Sunday, Sept. 27, more than 30,000 smartly dressed gentlefolk in over 400 cities will straddle the saddles of their café racers, bobbers, scramblers and other marvelous custom motorcycles to raise awareness and help fund the cure for prostate cancer.
In grand style, dapper gents and elegant ladies shall ride their steeds spreading merriment and joy throughout their communities whilst raising awareness for men's health.
Mark Milanovich of George's Appliance will host the ride in Niagara Falls (noon, Niawanda Park). To register, visit https://www.gentlemansride.com.
In 2014, more than 20,000 participants in 257 cities in 58 countries raised over $1.5 million for prostate cancer research. The fundraising goal for 2015 is $3 million.
The Distinguished Gentleman's Ride was founded in 2012 in Sydney, Australia, inspired by a photo of "Mad Men's" Don Draper astride a classic bike wearing his finest suit. It was decided a themed ride would be a great way to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together. The first ride brought together more than 2,500 riders across 64 cities. The success of the event encouraged the founder to consider how it could be used to support a worthy cause. And the rest, as they say, is eloquently attired history.