Niagara Tourism & Convention Corp. restructures marketing and communications department for inbound media growth
Michelle Blackley has been appointed to a newly created position of global media relations for Niagara Tourism & Convention Corp., the tourism and promotion agency for Niagara County. Blackley will be responsible for managing domestic and international travel media coverage for Niagara USA.
"As the tourism industry grows in Niagara Falls USA and its surrounding communities, so does the amount of positive media coverage about the region," said John H. Percy, NTCC president and CEO. "Michelle has the experience to take our media relations needs to the next level, and I am confident in her ability to showcase our destination on the world's stage."
An abundance of media coverage about Niagara Falls started earlier this year and resulted in more interest from international outlets, including the BBC and MOOK (Taiwan). There also has been an increase in domestic media coverage, including broadcast and print publications. Media covering Niagara USA has already surpassed last year's total. In just the first quarter alone, an audience of more than 104 million was reached, which is an increase over the 48 million total reported in 2014.
Blackley has 15 years of experience in communications, having held her current position of communications manager at NTCC for almost four years. She holds a master's degree in communications from New York University and is a member of the Society of American Travel Writers. She also is a director at large for the Public Relations Society of America Buffalo Niagara Chapter, and a board member of Lockside Art Center. Blackley recently joined Niagara University's College of Hospitality & Tourism as an adjunct instructor and hosts "Niagara Now" on WLVL and LCTV. She is a native of Lockport.
NTCC is currently conducting a search to fill the communications manager position.