Breakfast icon offers $1 short stacks Aug. 25 to raise funds and provide 2.5 million meals; invites guests to share a smile by donating in restaurant and online to end childhood hunger
Continuing its "Summer of Smiles" celebration, IHOP restaurants announced it has joined forces with No Kid Hungry to curtail childhood hunger. IHOP and No Kid Hungry share the philosophy that starting the day with breakfast, and a smile, is extremely important, and have targeted a goal of providing 2.5 million meals this year.
No Kid Hungry's mission is to ensure every child in the U.S. has access to healthy food. IHOP is joining that effort by offering guests the opportunity to donate directly to No Kid Hungry, Aug. 24 through Sept. 20. On Aug. 25, participating IHOP restaurants will offer short stacks of their famous buttermilk pancakes for only $1 from 7 a.m. to 7 p.m.
Dubbed "Share a Smile" Day, 50 cents from each $1 short stack sale will benefit No Kid Hungry.
"One in five American children struggle with hunger, which can have serious long-term effects on their development and success," said Darren Rebelez, president of International House of Pancakes LLC. "We are so proud to partner with No Kid Hungry to bring smiles to children's faces as we fight to end childhood hunger."
IHOP's "Summer of Smiles" celebration is devoted to celebrating individuals and organizations that have dedicated themselves to making the communities they serve better. No Kid Hungry's initiatives to feed children will benefit not only from the $1 short stack program Aug. 25, but also a month-long online and social media campaign, as well as a donation line on all IHOP receipts.
The IHOP-No Kid Hungry promotion will continue into September, helping kick off No Kid Hungry Month and the Dine Out for No Kid Hungry program where brands nationwide help raise funds to end childhood hunger.
"The simple act of feeding kids a healthy breakfast can have a dramatic impact on their academic, health and economic futures," said Billy Shore, founder and CEO of Share our Strength, the national nonprofit that runs the No Kid Hungry campaign. "A leader in breakfast, IHOP is an ideal partner to help us raise awareness and end childhood hunger, and by 'Sharing a Smile,' IHOP guests and the brand will kick off Dine Out for No Kid Hungry in a rewarding and exciting way."