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Yancey's Fancy becomes first brand to simultaneously partner with every Pegula-owned sports team

by jmaloni

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Tue, Aug 4th 2015 11:05 am

PSE umbrella sponsorship deal reached with Yancey's Fancy

The Buffalo Bills, Buffalo Sabres, Rochester Americans, Buffalo Bandits and HARBORCENTER have announced they collectively reached an agreement with Yancey's Fancy, New York's Artisan Cheese. Yancey's Fancy becomes the first company to simultaneously partner with every sports team property under the Pegula Sports and Entertainment umbrella.

For more than 70 years, Yancey's Fancy has had a rich history in the Western New York area. It is in retail stores nationwide.

"As our brand grows around the country, we will continue to invest in the community that we started in," said Wayne Henry, president and CEO of Yancey's Fancy. "Yancey's Fancy believes in the Pegulas' vision for Buffalo and is proud to be the first to simultaneously partner with all of their sports teams."

As the "Official Cheese" of the Buffalo Bills and the Buffalo Sabres, there will be a "Say Cheese Smile Cam" at each home game. Other parts of the agreement include signage elements at Ralph Wilson Stadium, First Niagara Center and HARBORCENTER. "Bills Friday presented by Yancey's Fancy" will continue in 2015, allowing fans to submit photos and win prize packages.

"Buffalo sports fans will be excited that Yancey's Fancy is the first to simultaneously partner with every Pegula-owned sports team property," said Bruce Popko, EVP of business development at Pegula Sports and Entertainment. "Yancey's is a Buffalo-based hometown brand that is now fittingly aligned with each of our hometown teams."

About Yancey's Fancy

Located in Corfu, Yancey's Fancy has been manufacturing fine artisan cheese since 1947 with a long-standing tradition of excellence. Yancey's Fancy offers "Buffalo Wing Hot Sauce Cheddar," horseradish cheddar, roasted garlic as well as traditional Euro-style wheel cheeses.

Yancey's Fancy offers a variety of more than 45 products, which can be found at retail stores nationwide, as well as through Kutter's Cheese (just off Exit 48A on Interstate 90 in Corfu).

For more information on Yancey's Fancy products, visit www.yanceysfancy.com.

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