Niagara Tourism & Convention Corp. president and CEO John H. Percy has earned the certified destination management executive designation from the only integrated executive program specifically designed for the destination marketing industry.
Recognized by the Destination Marketing Organization industry as its highest educational achievement, CDME is an advanced educational program for experienced DMO professionals seeking to increase knowledge or visibility of the organization.
The course content and participant exchange helps DMO leaders to more effectively adapt and manage increasing change and competition.
"By earning this designation, John joins an elite group of professionals who seek to elevate the industry and its standards," said Frank Strangio, chairman of the NTCC board of directors.
The CDME program is designed to better prepare senior DMO executives and managers to become more effective organizational and community leaders. To date, nearly 275 destination-marketing professionals have achieved the CDME designation.
"Our mission at DMAI is to advocate for professionalism, effectiveness and significance of destination marketing organizations worldwide," said Michael Gehrisch, president and CEO of Destination Marketing Association International. "We realize the importance of destination marketing and are committed to improving the effectiveness of these organizations. These individuals who have achieved the CDME designation have set an example of excellence of the entire destination marketing profession."
Percy will receive his CDME certification during DMAI's annual convention this week in Austin, Texas.
In addition to the NTCC, Percy serves on the American Bus Association board of directors, the Niagara USA Chamber of Commerce board of directors, the Downtown Niagara Falls Business Association, the Niagara Falls National Heritage Area and as chairman of the tourism implementation council of the Western New York Regional Economic Development Council.
The NTCC's mission is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, visit niagara-usa.com.