Pop-up installation will celebrate the launch of all episodes of "Seinfeld" streaming on Hulu beginning June 24
Hulu announced it will create a real-world version of Jerry Seinfeld's iconic Upper West Side apartment, complete with a show memorabilia gallery and interactive "Seinfeld" fan experience.
Titled "Seinfeld: The Apartment," the installation will open in New York City Wednesday, June 24, to mark the streaming debut of all episodes of the series on Hulu, and will remain open to the public until Sunday, June 28.
Guests and fans who enter "Seinfeld: The Apartment" will have a chance to peruse an experience inspired by the apartment from one of the most popular, award-winning and one of the longest-running comedy series of all time for free. The installation will include interactive elements, allowing fans to partake in some of the most memorable on-screen moments throughout the series, including the George Costanza Valentine's Day photo shoot and their very own Kramer "barge-in" entrance.
In addition to the apartment set recreation, the installation will include a full "Seinfeld" gallery experience featuring props, scripts, rare memorabilia and more from the series.
" 'Seinfeld' is one of those rare shows that continues to influence pop culture to this day, so what better way to launch its streaming debut than to celebrate the fans and give them a chance to relive the scenes from some of the most iconic moments in TV history," said Jenny Wall, SVP, head of marketing, at Hulu.
To further the fan experience, Hulu will host a countdown unlocking its choice of the seven best full-length "Seinfeld" episodes for Hulu subscribers ahead of its June 24 premiere beginning Wednesday, June 17. The seven-day countdown to the premiere and launch of "Seinfeld" on Hulu is being presented by Toyota.
Hulu presents "Seinfeld: Apartment Fan Experience" is on display from 10 a.m. until 7 p.m. June 24-28 at 451 W. 14th St., Manhattan.