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NBC launches 'Red Nose Day' app that encourages social sharing, donations ahead of May 21 broadcast

by jmaloni


Thu, May 7th 2015 11:00 am

New app launches for iPhone and Android and allows users to both have fun and raise awareness for worthy causes

NBC Entertainment has launched a free NBC "Red Nose Day" app for iPhone and Android to help raise awareness and inspire contributions leading up to the "Red Nose Day" event airing Thursday, May 21 (8-11 p.m. ET/PT), on NBC.

The free NBC "Red Nose Day" app lets participants add fun to their photos and share them with friends to help raise awareness for the "Red Nose Day" event. One also can donate directly through the app to the "Red Nose Day" fund to help lift children out of poverty.

Take a photo of yourself or a friend, add a red nose and share it with the world for a great cause. Find the app at: http://www.nbc.com/rednosedayapp.

"NBC is committed to help grow awareness for charities that focus on the needs of children in poverty for 'Red Nose Day' with the introduction of the free photo-sharing app," said Rob Hayes, executive vice president of digital for NBC Entertainment. "The 'Red Nose Day' app will make it easy for everyone to get into the spirit, red nose themselves and friends, and share socially - (while) contributing to an incredibly important cause."

"Red Nose Day," a live three-hour entertainment event, will feature sketch comedy, parodies, videos produced by Funny Or Die, live musical performances and short appeals films that shed light on those in need. With a focus on having fun, raising money and changing lives, the star-studded event will aim to help lift children and young people out of poverty in the U.S. and in some of the poorest communities in the world.

Created by film director/writer Richard Curtis ("Notting Hill," "Bridget Jones Diary," "Love Actually"), "Red Nose Day" is a popular annual event in the U.K. that has raised more than $1 billion over the past 30 years. "Red Nose Day," inspired and supported by Comic Relief U.K., is coming to the U.S. for the first time with the live broadcast May 21.

People from all walks of life are encouraged to have fun and raise money by buying red noses (sold exclusively at Walgreens and Duane Reade stores nationwide), organizing fundraising events and watching and donating during the television special. Visit www.rednosedayusa.com for more info.

The money raised during "Red Nose Day" will fund programs that address the immediate needs of children and young people living in poverty in the U.S., Africa, Asia and Latin America. Charity partners include Boys & Girls Clubs of America; charity: water; Children's Health Fund; Feeding America; Gavi, the Vaccine Alliance; the Global Fund; LIFT; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and United Way.

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