A team of Niagara University students won the top prize in a case study competition held by the Rochester chapter of the American Marketing Association.
Stephanie Cilip, Michaela Kowalick and Sawyer Mosher - all members of the Niagara University Marketing Association - were recognized for developing an outstanding marketing campaign on behalf of Carestream Health, a leading provider of imaging information. Students were asked to create a campaign to market the company's digital imaging products for the veterinary industry.
The award was presented during the organization's Professional Chapter Collegiate Conference, held Feb. 6 at Brook Lea Country Club. Eighty-five students and chapter advisers attended the event.
The NU team received a $500 stipend for its efforts.
"The competition was a wonderful experience," said Cilip, a junior accounting major from North Tonawanda. "Our team members worked extremely hard to put together quality work for Carestream. At the conference, as Robert Salmon was presenting the award, I sat in my seat thinking about what Michaela, Sawyer and I had written. When Robert mentioned that the winning group was extremely thorough in their analysis of areas of concern, I remembered how much time we spent looking at potential problems, and I had a good feeling that NUMA had won. It was a unique opportunity and honor to participate in the conference."
"Participating in the case study competition was a very rewarding experience," added Kowalick, a Wheatfield native studying integrative management. "My fellow NUMA members and I worked around the clock to pull together a professional document with unique ideas to present to the client. The motivation and drive that we have for success shined through the pages of our report."
The NUMA representatives plan to use their winnings to help fund their trip to the AMA International Collegiate Conference in New Orleans later this month.
In addition to the competition, the conference in Rochester included a career fair and networking opportunities with local businesses, as well as presentations from industry experts on branding, marketing technology and career management.
But, Mosher admitted, the group will most vividly remember being called to the podium with its adviser, Dr. Paul Richardson, to accept the award.
"After countless hours, our hard work and dedication really paid off as we represented Niagara University well," the Town of Niagara accounting major said.
The Rochester chapter of the American Marketing Association (AMA|Rochester) was founded in 1950. AMA|Rochester, according to its website, is the only local association that provides guidance, marketing programs, networking and volunteer opportunities, and collegiate awards to future young marketing professionals attending area universities and colleges.
Institutions that are active in AMA|Rochester's student chapter are Nazareth College, Rochester Institute of Technology, St. John Fisher and Niagara University.
To learn more about Niagara University's marketing programs, visit www.niagara.edu/marketing.