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Nearly 100,000 people help make 'Dunkin' Donors Make a Difference' campaign a success

by jmaloni

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Wed, Mar 4th 2015 05:25 pm

Red Cross blood and platelet donors answered the call to give amid severe winter weather

The American Red Cross and Dunkin' Donuts concluded the new "Dunkin' Donors Make a Difference" campaign Feb. 15 with nearly 100,000 blood and platelet donors rolling up their sleeves to become "DD Donors."

Dunkin' Donuts support of the campaign and its extension helped ensure lifesaving blood is available to patients in need during a difficult time of the year to collect blood and platelets for the Red Cross.

The new campaign, launched Jan. 1 and originally scheduled to conclude Jan. 31, was extended to Feb. 15 to allow more Red Cross blood and platelet donors to participate in the wake of severe winter weather across the Northeast. Those who came out to donate at participating blood drives received a free $5 Dunkin' Donor Card, good toward the purchase of any item at participating Dunkin' Donuts. The Dunkin' Donor Card features a Red Cross logo, is reloadable and can also be enrolled in the DD Perks rewards program. It can be used throughout the year and serve as a badge of honor for those who donate blood.

"Dunkin' Donuts is proud of the nearly 100,000 individuals who became 'DD Donors' through the new 'Dunkin' Donors Make a Difference' campaign," said Tamara Tenenbaum, field marketing manager for Dunkin' Donuts. "Our franchisees were happy to give back to their communities by sponsoring blood drives at participating Dunkin' Donuts restaurants throughout the Northeast to give our guests an opportunity to donate blood and help those in need in our communities."

The Red Cross and Dunkin' Donuts partnership has achieved success during the past eight years by supporting the collection of approximately 660,000 blood and platelet donations.

"The Red Cross is thrilled with the success of the new 'Dunkin' Donors Make a Difference' campaign, and we appreciate Dunkin' Donuts' continued support in helping to maintain a sufficient blood supply during the challenging winter months," said Kay E. Schwartz, CEO, New York-Penn Blood Services Region. "Donors are still needed. The winter storms since the beginning of the year have caused us to cancel over 30 blood drives in New York state. Those who are healthy and eligible to donate are urged to make an appointment now to ensure there continues to be enough blood on the shelves to meet hospital patient needs."

How to donate blood

Download the American Red Cross blood donor app, visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767) to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver's license or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, visit redcross.org or on Twitter @RedCross.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,300 restaurants in 36 countries worldwide. For more information, visit www.DunkinDonuts.com.

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