The top 10 commercials will pit "old school" vs. "new school"
Kevin Frazier reports on how Arizona is preparing for Super Bowl Sunday
"Super Bowl's Greatest Commercials 2015" is an interactive countdown special where viewers will be able to vote live on www.cbs.com/superbowl/commercials for their favorite Super Bowl commercials. The special is hosted by Boomer Esiason, analyst for CBS Sports' NFL pre-game show "The NFL Today," and Katharine McPhee, star of the CBS drama "Scorpion." It will be broadcast tonight at 8 p.m. on the CBS Television Network.
Sponsors present their best commercials during the Super Bowl, and the big game wouldn't be the same without them. For the advertising community, the Super Bowl is their Super Bowl, and it often creates commercials specifically for the enormous viewership the game provides.
For many, watching the commercials is the most entertaining part of the Super Bowl. Advertisers try to get their money's worth by unveiling their most creative and innovative spots.
This one-hour special, now in its 15th year, will originate from The University of Phoenix Stadium, home of "Super Bowl XLIX," and will celebrate the commercials that have become almost as big as the game itself.
Viewers can vote for their favorite Super Bowl commercials, pitting "old school" against "new school." Esiason selected his favorite "old school" commercials, which include Coke's "Mean Joe Greene" and Pepsi's "Cindy Crawford Classic," and McPhee will cheer on her "new school" picks such as the Doritos "Sling-Shot Baby" and VW's "The Force." These commercials go head-to-head on www.cbs.com/superbowl/commercials, where fans are able to vote to determine the top two Super Bowl commercials. One "old school" and one "new school" commercial will advance to the live vote during the broadcast, when viewers will decide the outcome and the winner will be revealed at the end of the show.
Kevin Frazier, co-host of "Entertainment Tonight," will report from various locations in Phoenix on how Arizona is preparing for Super Bowl Sunday. Frazier will get the scoop on which Super Bowl commercials various celebrities enjoy most. In addition, James Brown, Bill Cowher, Tony Gonzalez and Bart Scott from CBS's pregame show will weigh in with their Super Bowl commercial analysis. Also, viewers will be able to catch a sneak peek of this year's most highly anticipated commercials before the big game, as well as get a behind-the-scenes look at how their favorite spots are made.