The Seattle Seahawks' 19-3 victory over the San Francisco 49ers Thursday night on NBC's "Sunday Night Football" averaged 22.9 million viewers, to rank as the NFL's most-watched Thanksgiving primetime game, topping by 9 percent last year's game (21.1 million for Baltimore's two-point home win over Pittsburgh), according to fast national data released Friday by The Nielsen Company. The NFL introduced the Thanksgiving primetime game in 2006.
The rematch of the 2013 NFC Championship Game (8:31-11:20 p.m. ET) posted an 11.4/23 fast national rating - up 4 percent from the 11.0/22 for Steelers-Ravens last year. The Seahawks' victory, highlighted by Marshawn Lynch's 104 rushing yards and Richard Sherman's two interceptions, is their fifth win in six games as they improved to 8-4.