Katy Perry will headline the Pepsi Super Bowl XLIX Halftime Show on NBC Feb. 1, 2015, inside University of Phoenix Stadium in Arizona. The announcement was confirmed Sunday night in a multimedia global event.
Perry acknowledged the performance on Twitter while watching the Dallas Cowboys-New York Giants game in Australia, where she is currently on her "Prismatic World Tour." Bob Costas announced the performance to the television audience at halftime of the Cowboys-Giants game on "SundayNight Football," primetime TV's No. 1 show. This triggered the launch of an original digital video featuring Perry produced by Pepsi. Later in the night, Pepsi's acclaimed commercial "There Since The First #Halftime," re-released to Perry's award-winning song "Firework," debuted during the telecast.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year's show. The Super Bowl and halftime show will be broadcast worldwide.
This announcement was just the beginning. Fans are encouraged to tune into NBC leading up to Super Bowl XLIX to see what Perry has in store for this halftime show.
She joins an esteemed list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
Pepsi returns for a third year as the title sponsor of the Super Bowl Halftime Show. This year, Pepsi continues its steadfast focus on the fan with its "Hyped For Halftime" campaign, which will culminate at the Super Bowl.