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Buffalo Sabres roll out fan loyalty program

by jmaloni

Submitted

Thu, Oct 16th 2014 02:50 pm

'Sabres Fan Advantage' will allow fans to earn points, get prizes

The Buffalo Sabres today announced the launch of a new fan loyalty program, "Sabres Fan Advantage," which will give fans the opportunity to earn points that can later be redeemed for Sabres merchandise, tickets and exclusive fan experiences.

"Sabres Fan Advantage" is a mobile application that will be available as a free download in the Apple App Store or Google Play, and anyone with a smart phone with IOS or Android operating system can download the app and participate in the program.

Fans can earn points by scanning codes on tickets or receipts from merchandise and concessions purchased in First Niagara Center, as well as by entering keywords announced during broadcasts of Sabres games on MSG. The points can be redeemed in a "store" within the application for team merchandise, game tickets and exclusive fan experiences, such as player meet-and-greets. Additional ways to earn points, and additional redemption choices, will be added throughout the 2014-15 "Sabres Fan Advantage" season, which runs from Oct. 16 through June 30, 2015.

More information about "Sabres Fan Advantage," including a video tutorial, can be found at www.Sabres.com.

To launch the program, the Sabres partnered with LoyalTree Sports, the first fully mobile, omni-channel fan engagement and loyalty solution in professional sports. The LoyalTree platform infuses loyalty mechanics into ticketing, concession and merchandise purchases, radio and television broadcasts, social media platforms, and more with no change in venue operations or hardware requirements.

In its first 18 months, LoyalTree Sports has captured more than 4.5 million unique fan activities, identified more than 100,000 unique event attendees, and driven millions in incremental revenue for its platform partners. LoyalTree has led efforts in developing strategic integrations and partnerships with Ticketmaster, Tickets.com, Micros, Aramark, Verizon, Miller Brewing, Dr. Pepper/Snapple Group, Toyota and Dick's Sporting Goods.

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