Seneca Resorts & Casinos builds strategic multidimensional alliance with Bluegreen Vacations

Seneca Resorts & Casinos has developed a multifaceted strategic alliance with Bluegreen Vacations, a leader in the vacation ownership industry that connects more than 180,000 owners with 60-plus Bluegreen resorts in 40-plus popular destinations across the continental U.S. and the Caribbean. Bluegreen will now offer its members access to a range of vacation packages at Seneca Resorts & Casinos in both Niagara Falls and Salamanca. In addition, Seneca Resorts & Casinos will introduce a range of world-class vacation experiences provided by Bluegreen Vacations to its customers and particularly the Player's Club members, thereby adding more depth and value to its loyalty program.

Seneca Resorts & Casino is the Northeast region's leader in hospitality, operating destination resorts including Seneca Niagara Resort & Casino in Niagara Falls (with Seneca Hickory Stick Golf in Lewiston an added amenity), Seneca Allegany Resort & Casino in Salamanca, and the Seneca Buffalo Creek Casino.

Both the Seneca Niagara and the Allegany Resorts & Casinos are AAA Four Diamond Award properties notable for accommodations and guest service. Each resort property features the award-winning signature restaurant, the Western Door Steakhouse, which has been voted "Best Steakhouse" by Buffalo Spree magazine for four years.

The relationship with Seneca Resorts & Casinos, which annually has more than 10 million visitors a year, is expected to result in thousands of vacations for Bluegreen members and Player's Club members.

Cathy Walker, president and CEO of Seneca Resorts & Casinos, said, "There is something for everyone visiting Seneca Resorts. Whether it's a getaway centered on food and wine, golf, gaming or family fun, our properties have it all.

"And when you add in our close proximity to other area attractions, vacationers have a wealth of entertainment possibilities to choose from. Given the distinct experiences that await visitors to both the Niagara and Allegany regions, we believe Seneca Resorts & Casinos is a perfect fit for Bluegreen Vacations. We have a tremendous opportunity to further expand the scope of this collaborative relationship that will benefit travelers."

Bluegreen Vacations aspires to "share happiness," by providing quality, flexibility and choice to Bluegreen Vacation Club owners through its network of resorts.

Peter Menges, senior vice president of Bluegreen Vacations, said, "Bluegreen is delighted to provide an enhanced set of vacation offerings to our members as a result of the alliance with Seneca Resorts & Casinos. We have built our reputation on our ability to provide our members with quality vacation choices, and Seneca Resorts & Casinos delivers with its two diverse locations and a wealth of entertainment options. In addition, we are excited to maximize the range of opportunities provided to us to introduce the Seneca Resorts & Casinos guests and best customers to the world of Bluegreen Vacations."