Annual event to benefit American and Canadian cancer societies, ECMC Lifeline Foundation
Hard Rock Café, Niagara Falls USA, is uniting fans, musicians and survivors in honor of the brand's 15th annual Pinktober campaign.
On Friday, Oct. 10, Hard Rock Café, Niagara Falls USA, will host the fifth annual "International Living Ribbon" across the Rainbow Bridge. Hard Rock invites guests and cancer survivors to gather across the Rainbow Bridge connecting the U.S. and Canada to symbolically join the fight against breast cancer (register at 5:30 p.m.). Together with the Buffalo Bills "Billieve," the café also will turn the falls pink.
Hard Rock and Erie County Medical Center, the presenting sponsor, will host a free outdoor concert on O'Laughlin Drive with performances by '80s tribute band The Spazmatics and The Diva Show. The event will benefit the American Cancer Society, the Canadian Cancer Society, and the ECMC Lifeline Foundation - organizations that combine an unyielding passion with nearly a century of experience to save lives and end suffering from cancer.
Hard Rock is partnering with the Buffalo Bills, Erie County Medical Center, ECMC Lifeline Foundation and KISS 98.5 for the "International Living Ribbon" and outdoor concert (7 p.m.), which also will support the Buffalo Bills and their "Billieve" breast cancer awareness campaign for the third consecutive year.
Hard Rock's 15th annual Pinktober program continues throughout September and October with breast cancer awareness walks, pink fashion shows, high-energy concerts, "Pink" menu offerings, "Pink Sheets Rooms" and more. Guests are invited to join the fight against breast cancer at Hard Rock cafés, hotels and casinos worldwide by raising awareness and funds for a cause that affects millions. Proceeds from the campaign will support research and awareness-driving efforts for various breast cancer charities around the world.
Shop to Show Your Support
Hard Rock's Pinktober campaign allows fans to dress up and give back to the cause with the 2014 Pinktober merchandise line, including a women's and men's T-shirt ($26 each) and a collector's edition Pinktober pin ($12). The women's Pinktober V-neck T-shirt is blue to symbolize strength in mind and body and features a pink breast cancer awareness ribbon embellished with roses. The men's Pinktober T-shirt is navy blue and features a pink breast cancer awareness ribbon wrapped around two guitars to symbolize support and strength. Hard Rock's collectable Pinktober pin features a pink butterfly-shaped guitar, which symbolizes rebirth, evolution and beauty.
Hard Rock's Pinktober women's T-shirt is available at Hard Rock properties worldwide, including cafés, hotels and casinos, while the men's T-shirt is available at Hard Rock hotels. All Pinktober products, including the women's and men's T-shirt, are sold exclusively online at www.hardrock.com. Proceeds from the sale of Pinktober merchandise benefits various breast cancer charities with 15 percent of the retail price going directly to research and awareness-driving efforts around the world.
Hard Rock Café, Niagara Falls, USA, is located at 333 Prospect St., Niagara Falls. For more information, call 716-282-0007 or visitwww.hardrock.com/niagarafalls.
Admission to the concert is free. The "Living Ribbon" registration fee is $30. To register for the "Living Ribbon" event, visit www.buffalobills.com/billieve.