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NBC announces partnership with Nissan as exclusive auto sponsor of 'The Voice'

by jmaloni

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Sat, Sep 20th 2014 01:05 pm
`The Voice` `Season 7`: Pictured, from left, are stars Adam Levine, Carson Daly, Gwen Stefani, Blake Shelton and Pharrell Williams. `The Voice` debuts next week with 8 p.m. episodes Monday and Tuesday (NBC photo by Art Streiber)
"The Voice" "Season 7": Pictured, from left, are stars Adam Levine, Carson Daly, Gwen Stefani, Blake Shelton and Pharrell Williams. "The Voice" debuts next week with 8 p.m. episodes Monday and Tuesday (NBC photo by Art Streiber)

All-new 'The Voice' app, presented by Nissan, will give fans more exclusive access to show content and talent

NBC's hit show "The Voice" returns for its seventh season with Nissan as the exclusive automotive sponsor for the next three seasons.

NBC and Nissan's partnership will drive excitement, integration and unprecedented access for "The Voice" fans, extending across platforms through every phase of the show. It will include custom content featuring current season seven artists on-air, through social media and online via NBC.com.

Nissan will be the official automotive sponsor of "The Voice" and will bring a multi-platform approach to the NBC partnership. This includes "The Voice Official App," presented by Nissan, which will further enhance the viewer experience across the show from the blind auditions, "Battles," "Knockouts," and all the way to the live playoffs, giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

Nissan also will sponsor the "The Voice Tailgate" (#VoiceTailgate), a behind-the-scenes, pre-show social media event where fans will have the opportunity to interact with artists, coaches, guest performers and other celebrities. Viewers, who tune in for the tailgate party, will be rewarded with behind-the-scenes social content, including exclusive photos and video from backstage.

"We really wanted to deliver an app that will bring fans closer than ever to the excitement of 'The Voice,' " said Rob Hayes, NBC Entertainment's executive vice president of digital media. "By using the app to vote during the show and support their favorite artists, viewers will be playing an active role in the outcome of each episode."

With "The Voice Official App," fans, for the first time, will be able to seamlessly vote for their favorite artists during live broadcast. During the blind auditions, fans also will be able to "turn their chair" for their favorite artists by hitting their red button and also see when the other viewers using the app turned their chairs. 

In the "Battle" and "Knockout" rounds, viewers can weigh in on which artists they would choose or steal, and share their support on their social networks. App users will be prompted to save their preferred artist by sending a tweet within the app with a simple click of a button. Throughout all phases of the show, fans will get reminders to tune in, buy their favorite songs, and tweet directly to the coaches from the app home screen.

"The Voice Official App" is available on the App Store (AppStore.com/TheVoiceOfficialApp) or by downloading on Google Play (https://play.google.com/store/apps/details?id=com.nbcuni.nbc.thevoice).

"The Voice" was the No. 1 unscripted series on ABC, CBS, NBC and FOX for the 2013-14 season in adults 18-49 and tied as the No. 2 entertainment series on those networks, with its Monday edition averaging a 4.6 rating, 13 share in "live plus seven day" Nielsen results. In total viewers, the Monday and Tuesday editions of "The Voice" combined for a 3 percent increase versus the prior season (14.5 million vs. 14.0 million).

Fans can visit NBC.com's official show site: http://www.nbc.com/The-Voice.
Follow "The Voice" on Facebook at http://www.facebook.com/NBCTheVoice and on Twitter at @NBCTheVoice and #TheVoice.

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