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Sprint, Chrysler power return of '24' franchise

by jmaloni

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Fri, Apr 25th 2014 08:35 pm

Clock on pulse-pounding event series "24: Live Another Day" restarts Monday, May 5, on FOX

Fox Broadcasting Company announced today that Sprint and the Chrysler brand will serve as official sponsors of this season's most anticipated event series, "24: Live Another Day." The iconic pulse-pounding clock resets when "24" premieres with a special two-hour television event Monday, May 5 (8 p.m.), and makes its time period premiere the following week, on Monday, May 12 (9 p.m.), on FOX.

Longtime sponsor and frequent collaborator Sprint returns to the "24" franchise, this time for an extensive multiplatform sponsorship of "24: Live Another Day" that will include in-show integrations with media exclusivity; season-long placement of Sprint phones; and a customized digital content experience surrounding "Connect and Complete" where fans can connect to complete missions on FOX.com to unlock exciting "24"-related content. Social media activations, co-branding marketing and co-sponsorship of the "24: Live Another Day" world premiere and screening event in New York City will round-out the partnership.

Over the years, Sprint's commitment to "24" has touched five seasons and the "24: Redemption" prequel, and has included such industry firsts as sponsorship of the first-ever mobisodes.

"24: Live Another Day" has an auto partner in the Chrysler brand, whose collaboration will include an in-show integration; media exclusivity in key episodes; season-long placement of the all-new 2015 Chrysler 200; as well as customized digital content and experiences; social media activations; co-branded marketing; and co-sponsorship of the "24: Live Another Day" world premiere and screening event.

"The excitement of this event series being shot in London has raised the bar for collaborative partnerships with both the Chrysler brand and Sprint," said Jean Rossi, executive vice president of Fox Broadcasting Company sales, and president of FOX One integrated sales and marketing. "The time and commitment working with our partners to create unique, never-been-done-before initiatives will prove to be nothing short of amazing when Jack comes back in May."

"Sprint has become a fixture of '24,' and this season promises to bring more thrilling opportunities for our products to play a central role in the action," said Steve Gaffney, vice president of marketing at Sprint. "We've been anticipating Jack Bauer's return to action, and we're eager to see how Sprint will help him 'live another day.' "

"We couldn't resist being a part of the '24' experience," said Al Gardner, president and CEO - Chrysler Brand, Chrysler Group LLC. "As consumers eagerly anticipate the arrival of the all-new 2015 Chrysler 200, which includes state-of-the-art technology, engineering, design and safety features, timing couldn't have been more perfect to team up with FOX on the return of one of television's hottest shows."

Set and shot in London, the suspenseful event series once again will follow the exploits of heroic agent Jack Bauer (Kiefer Sutherland), as he attempts to thwart an unthinkable terrorist attack that could change the world forever. Retaining the real-time, nail-biting, fast-paced format with split screens and interweaving storylines, the series also stars Mary Lynn Rajskub, Kim Raver and William Devane reprising their original roles. Newcomers to the series include Yvonne Strahovski, Benjamin Bratt, Tate Donovan, Giles Matthey, Gbenga Akinnagbe and Michael Wincott.

Fans can "Like" 24: "24: Live Another Day" on Facebook at facebook.com/24. Follow the series on Twitter @24FOX and join the discussion using #24fox.

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