Nearly 250 nonprofits participated in 24-hour fundraising initiative
Western New York celebrated the first day of spring Thursday by giving generously through "Spring It On," a 24-hour online fundraising event. More than $114,000 was raised to benefit a diverse group of nonprofit organizations that posted and tweeted about the unique one-day event.
The amount raised was a significant increase over the $76,000 donated in 2013, the event's inaugural year. Arts and cultural, education, health and human services, environmental, religious and animal protection organizations were among the beneficiaries of the contributions.
"Spring It On" is an online giving event created and powered by the United Way of Buffalo and Erie County. It is designed to raise awareness and funds for not-for-profit organizations. The event was expanded this year beyond Erie and Niagara counties to include Chautauqua, Allegany and Orleans counties. It grew from 182 participating organizations last year to nearly 250 this year.
"Spring It On," is modeled on successful one-day fundraising events in other communities, including Rochester's "ROC The Day." The event's goal is to mobilize citizens for one day of giving to strengthen and support the community.
Individuals were able to make a one-time, secure, online donation to the local not-for-profit agency of their choice through a specially designed website, www.springiton.org. United Way and participating agencies promoted the event through social media messaging, website communication and traditional marketing initiatives. All 501(c) 3 organizations in the five counties were eligible to participate. Each organization set their own fundraising goals and promoted the event directly to their supporters.
Michael Weiner, president and CEO of United Way of Buffalo and Erie County, said, "We knew we had a great event last year when we first introduced 'Spring It On.' Success this year proves that this is a wonderful tool for nonprofits of any size to reach out to the community, share their story, and raise discretionary funds in a highly visible and yet cost-effective manner. We are thrilled with the success of 'Spring It On,' both in terms of the number of organizations across five counties that participated, and the amount of money raised. As always, the Western New York community truly demonstrated its generous spirit!"
The United Way of Buffalo and Erie County brings people, organizations and resources together to improve community well-being. Through program funding, community collaborations and strategic initiatives in the areas of education, income, and health and wellness, the United Way strives to help children reach their full potential, adults and families achieve financial stability, and people of all ages achieve and maintain physical, social and emotional health.
For more information, visit www.uwbec.org.