Community Missions of Niagara Frontier Inc. has announced plans to participate in "Spring It On," a 24-hour online fundraising event designed to raise awareness and funds for nonprofit organizations throughout Western New York. "Spring It On" will be held the first day of spring, March 20, from 8 a.m. until 8 a.m. March 21.
CMI will focus efforts on raising funds to support the agency's crisis services programs, which include the community soup kitchen, food pantry, clothes closet and emergency housing shelter.
"Spring It On" debuted in 2013 and raised more than $76,000 for 182 organizations in Erie and Niagara counties. The event seeks to mobilize citizens for one day of giving to strengthen and support a community.
Individuals can make a one-time, secure, online donation to the local nonprofit agency of their choice through a specially designed website: www.springiton.org. The event was created and is powered by the United Way of Buffalo & Erie County.
Community Missions plans to encourage supporters to contribute during "Spring It On" through social media messaging, website communication and traditional marketing initiatives.
" 'Spring It On' is a great way for nonprofit agencies in our community to reach new audiences and share their stories," said Andrea Gray, CMI's events and volunteer manager. "This has been a long and hard winter to for those in need, and we are so excited to be taking part in a fundraiser that will not only raise awareness, but also funds to support those in our community who are struggling each day."
Community Missions is one of more than 120 organizations that have signed on so far to participate this year. "Spring It On" is modeled on similar events held in other cities across the country, including Rochester's successful "ROC The Day" event.
Community Missions of the Niagara Frontier is a community-based, independent nonprofit service agency providing residential and support services to persons and families in need without regard to race, sex, religion or national origin. In 2013, the agency served more than 75,000 meals and provided 10,000-plus nights of shelter.