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'NHL Stadium Series' between Penguins-Blackhawks scores best overnight rating ever on NBC for non-Winter Classic regular-season game

by jmaloni

Submitted

Tue, Mar 4th 2014 01:45 pm

NBC's primetime coverage of Saturday night's NHL Stadium Series game between the Pittsburgh Penguins and Chicago Blackhawks (8-11:15 p.m.) from Soldier Field in Chicago registered a 2.1 overnight rating, making it the highest overnight ever on NBC for a non-Winter Classic NHL regular-season game, according to metered market data from The Nielsen Company.

The overnight for the game, in which the hometown Blackhawks handily defeated the Penguins, 5-1, was up 91 percent compared to last year's NHL regular-season average on NBC (1.1) and up 31 percent vs. NBC's afternoon NHL Stadium Series game on Jan. 26 between the New York Rangers and New Jersey Devils (1.6; 1:30-4:30 p.m.).

Chicago posted a 14.9 rating, making it the highest-rated regular-season Blackhawks game ever on NBC in the Chicago market, even topping the 2009 NHL Winter Classic (11.8), which saw the Detroit Red Wings defeat the Blackhawks, 6-4, at Chicago's Wrigley Field. In Pittsburgh, the game registered a 13.3 rating. NBC was No. 1 network in both markets from 8-11:15 p.m.

Following are the top five markets for the game:

1. Chicago

14.9

2. Pittsburgh

13.3

3. Buffalo

6.8

4. Milwaukee

3.2

5. Dayton

2.4

 

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