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'Motor City Masters': truTV searches for America's next great car designer

by jmaloni

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Thu, Feb 27th 2014 04:25 pm
`Motor City Masters` (truTV image)
"Motor City Masters" (truTV image)

New series hosted by Brooke Burns

Fasten your seatbelt. The search is on for America's next great car designer as truTV and Chevrolet team up on the brand new competition series "Motor City Masters." Hosted by actress Brooke Burns, "Motor City Masters" will pit 10 designers against each other to test their limits of design expertise and creativity.

truTV has ordered 10 episodes of "Motor City Masters," which is being produced for the network by Bunim/Murray Productions ("Project Runway") and The Story Lab, a division of Aegis Media. "Motor City Masters" was scheduled to begin production this week in Los Angeles, with plans to premiere on truTV this summer. The season finale will take place in the Motor City itself - Detroit - and will provide one final show-stopping challenge.

"As truTV's first venture into the reality-competition genre, 'Motor City Masters' marks an important step in our strategy to diversify truTV's programing slate and develop the truTV brand," said Chris Linn, president, head of programming for truTV. "Cars are a huge part of American pop culture, and people are more interested than ever in how design meets function to impact our everyday lives. We are extremely proud to be working with such an iconic American brand as Chevrolet, as well as the top-notch team at Bunim/Murray Productions."

"This is going to be a really fun competition for the designers," said Jonathan Murray, chairman of Bunim/Murray Productions. "The challenges they face will push them to really think about what the American public wants in a car and how the car can better serve their needs."

"Motor City Masters" will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design. In each episode, the contestants will have the ambitious task of creating new, fully functional (though not street legal) concept cars based on a theme that will showcase the each competitor's unique personality.

Challenges on "Motor City Masters" will explore various aspects of design, inside and out. The designs will be judged by Jean Jennings, president and editor in chief of Automobile Magazine and internationally renowned car designer Harald Belker. They will be joined each week by a special celebrity guest judge. Competitors will be judged on their creativity, execution and forward-thinking design, among other criteria. The field will narrow with each elimination challenge until only the top two designers remain. These two competitors will then face off in front of Chevrolet's world-class car design experts, after which only one designer will be crowned "The Next Great Car Designer."

The winner of "Motor City Masters" will receive a brand new 2014 Camaro Z28 and $100,000 cash. The winner will also be named a brand ambassador, with the opportunity to showcase his/her designs at major auto show exhibitions.

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