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WGRZ's Olympic ratings are golden

by jmaloni

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Tue, Feb 25th 2014 08:25 pm

Western New Yorkers watched the Sochi Winter Olympics en masse

WGRZ's television ratings for The 2014 Winter Olympics were one of the strongest of any television station in the entire U.S.

"Western New York is a market that loves television and Olympic sports," said Jim Toellner, WGRZ-TV president and general manager. "Despite the time difference, this community turned to NBC's packaged broadcast and great storytelling in record numbers on WGRZ."

Here are some of WGRZ's ratings highlights from the 18 days of Olympic competition:

•The Sochi opening ceremonies reached more than 133,000 households, the highest non-domestic in Winter Games history. This was higher than any network primetime series, The Grammy Awards, Daytona 500, NFL Football (excluding the BuffaloBills), Final Four Championship Game and the World Series.

•Buffalo was the highest-rated market in the country for the women's gold medal hockey game.

•Sochi primetime for the Buffalo market was almost 20 percent higher than the national average from the Winter Games.

•Sochi primetime over 16 days (excluding opening and closing ceremonies) reached an average of more than 96,000 households, 4.1 percent higher than Vancouver Olympics, and 16 percent higher than the Torino Olympics.

•During the weekend coverage of the Sochi Olympics, WGRZ was ranked first in Eastern Time zone markets, reaching an average of more than 50,000 households at any given time. This performance exceeds most major sporting events, including U.S. Open Golf and Tennis, The Masters Golf Tournament, the World Series, Buffalo Sabres hockey and "March Madness."

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