NBC Olympics, a division of the NBC Sports Group, and Twitter will collaborate on NBC's broadcast of the XXII Olympic Winter Games from Sochi, Russia, to magnify the Olympic conversation on Twitter and encourage tune-in to NBCUniversal's multi-platform coverage of the games, the two companies announced Wednesday.
As part of the agreement, Twitter will incorporate NBC Olympics' content into the center of its Olympic dialogue throughout the games. The first iteration of such content occurred Tuesday when @NBCOlympics debuted its feature on South Korean figure skating gold medalist Yuna Kim (@Yunaaaa) on Twitter. The piece is narrated by Ryan Seacrest (@RyanSeacrest). Twitter will also populate its Sochi Olympics event page with @NBCOlympics' most compelling tweets.
@NBCOlympics and Twitter will notify fans of relevant content for those who clamor for more information about their favorite athletes and teams. In addition, compelling data compiled by Twitter about the Olympic social media buzz will be used by NBC throughout the games within the NBC Olympics' multi-platform editorial coverage, including in primetime.
"The biggest Winter Games ever from the world's biggest country is sure to generate massive chatter on Twitter," said Gary Zenkel, president of NBC Olympics. "Partnering with Twitter enables NBC Olympics to amplify the conversation with our unique access, unmatched storytelling and exclusive content on our platforms, driving the swarm of attention back to television, our website and app."
"The Olympics will drive a massive global conversation on Twitter," said Geoff Reiss, head of sports partnerships at Twitter. "Twitter turns the roar of the crowd into the social soundtrack for the games - the perfect complement to NBC's unrivaled production across all of its platforms."
Representatives from Twitter will once again work with NBC Olympics editorial teams from Sochi to produce social media segments and other integrations of the social commentary surrounding the games that will air across NBC Olympics' multiplatform coverage.
With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from will begin today, one day prior to the opening ceremony.