Giuliana Rancic joins 'The Price Is Right' as a guest model to kick off National Breast Cancer Awareness Month

"The Price Is Right," daytime's No. 1-rated series and the longest-running game show in television history, will welcome a variety of television personalities and CBS Daytime stars to strut their stuff as celebrity guest models throughout the new season that kicked off Monday (11 a.m.) on the CBS Television Network. "The Price Is Right" will welcome Kevin Frazier and Thea Andrews ("omg! Insider"), Joshua Morrow ("The Young And The Restless"), Nancy O'Dell ("Entertainment Tonight") and Aisha Tyler ("The Talk"), Daniel Goddard ("The Young And The Restless"), Lawrence Saint-Victor ("The Bold And The Beautiful"), and Hunter King ("The Young And The Restless").

On Oct. 1, Giuliana Rancic, anchor of "E! News" and co-host of "Fashion Police," will be a special guest model for the day. Prizes up for grabs in the episode include several items for which a percentage of proceeds go to breast cancer research, including a custom road bicycle designed by a breast cancer survivor, smartphones with specially designed Pink cases, a laptop computer and new kitchen appliances. In addition, all audience members will receive designer bags and scarves, plus a sapphire and sterling silver charm necklace, each from lines that also donate a percentage of proceeds to breast cancer research.

Later, Rancic will introduce a special showcase that she helped create, which includes trips to Washington, D.C. - near her hometown of Bethesda, Md. - and the Riviera Maya in Mexico, plus an Italian-made convertible, celebrating her Italian roots. Other prizes up for grabs in the episode include a trip to Italy with a private tour of the Vatican, designer shoes, custom outdoor furniture, a 65-inch 3D HDTV and new cars.

Rancic was diagnosed with breast cancer in 2011 and underwent a double mastectomy as part of her treatment

Drew Carey hosts "The Price Is Right."