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'The Crazy Ones' premieres as the season's No. 1 new show

by jmaloni

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Fri, Sep 27th 2013 07:05 pm

15.61 million viewers watch Robin Williams return to network television

"The Crazy Ones," featuring the return of Robin Williams to network television, premiered to 15.61 million viewers, making it the season's No. 1 new program, according to Nielsen preliminary live plus same day ratings for Thursday.

The series premiere of "The Crazy Ones" was first in viewers (15.61m), adults 25-54 (5.4/13) and adults 18-49 (4.0/11). CBS posted its best adults 25-54 delivery in the 9-9:30 p.m. time slot since March 12, 2009, and its best adults 18-49 delivery since Nov. 12, 2009.

"The Crazy Ones" more than doubled the premiere of "The Michael J. Fox Show" in viewers (vs. 7.23m, up 115 percent), doubled in adults 25-54 (vs. 2.7, up 100 percent) and nearly doubled it in adults 18-49 (vs. 2.1, up 90 percent) from 9-9:30 p.m.

At 8 p.m., the seventh season premiere of "The Big Bang Theory" was first in viewers (18.30m), adults 25-54 (7.0/20) and adults 18-49 (5.3/18). Compared to last year's season premiere, "The Big Bang Theory" was up 11 percent in adults 25-54 (from 6.3/17), 6 percent in adults 18-49 (from 5.0/16) and added 2.64 million viewers (from 15.66m, up 17 percent). "The Big Bang Theory" posted premiere highs in these measures.

At 8:30 p.m., a second episode of "The Big Bang Theory" was first in viewers (19.52m), adults 25-54 (7.6/20) and adults 18-49 (5.8/17). "The Big Bang Theory" was the night's No. 1 program in these measures.

"Two and a Half Men," with its 11th season premiere, was first in viewers (11.54m) and adults 25-54 (4.1/10), and was second in adults 18-49 (2.9/08).

At 10 p.m., "Elementary's" second season premiere was first in viewers (10.14m) and was second behind a two-hour "Grey's Anatomy" in adults 25-54 (2.9/07) and adults 18-49 (2.1/06).

For the night, CBS was first in viewers (14.21m), adults 25-54 (5.0/13) and adults 18-49 (3.7/11). Compared to last year's premiere Thursday, CBS was up 2 percent in viewers, 9 percent in adults 18-49 and 11 percent in adults 25-54. CBS won its fourth consecutive premiere Thursday in viewers and three of the last four in adults 25-54 and adults 18-49.

On CBS.com, "The Crazy Ones" had the highest premiere day traffic for a new comedy series debut to date, the highest premiere day traffic so far this season, and triple-digit growth across all metrics over the same time period last year. "The Big Bang Theory" also hit a new milestone with its best premiere day opener on CBS.com in the show's history.

Editor's note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20 percent over Live+SD in total viewers, up from 17 percent in 2012. In A18-49, Live+7 levels grew 29 percent from Live+SD, up from 23 percent one year ago. Additionally, many CBS shows experienced as much as a 50 percent increase in total viewers once full 30-day multiplatform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series that will include DVR playback as well as multiplatform viewership.

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