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'Sleepy Hollow' delivers FOX's highest-rated fall premiere in 12 years

by jmaloni

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Thu, Sep 26th 2013 04:35 pm

FOX's week was propelled by strong premieres of "Sleepy Hollow," "Brooklyn Nine-Nine," "Dads" and the return of "Bones," "New Girl" and "The Mindy Project."

On Monday, the debut of "Sleepy Hollow" (3.5/9) dominated its time period and grew 133 percent from last year's premiere of "Mob Doctor" in the time period among Adults 18-49 (9/17/12, 1.5/4). "Sleepy Hollow" was FOX's highest-rated fall drama premiere in seven years (since 9/5/06), and was the highest-rated drama premiere on any broadcast network in one year (since "Revolution" on 9/17/12 with "The Voice" lead-in, 4.1/11; it also beat "Under The Dome," 3.3/9 on 6/24/13). In L + 3 day, "Sleepy Hollow" (5.0/13) is FOX's highest-rated fall drama premiere among Adults 18-49 in 12 years (since "24," 5.4/13 on 11/6/01). Its +1.5 rating gain in L+3 over L+SD surpassed any new series premiere last season (high was "Revolution" with a +1.4 rating gain).

On Tuesday, FOX dominated the night and ranked No. 1 for the night among Adults 18-49 and Adults 18-34, with "New Girl" ranking as the night's highest-rated program among Adults 18-49 and Adults 18-34, followed by "Brooklyn Nine-Nine." This marks FOX's highest-rated Tuesday night with entertainment programming since 3/5/13.

The series premiere of "Dads" (2.2/8) increased 29 percent from last year's premiere of "Raising Hope" in the time period in Adults 18-49 (10/2/12, 1.7/5). Building 18 percent over its lead-in, "Brooklyn Nine-Nine" (2.6/8) was up 24 percent from last year's premiere of "Ben & Kate" in the time period among Adults 18-49 (9/25/12, 2.1/6). "Brooklyn Nine-Nine" was also up 8 percent from last year's "The Mindy Project" debut in Adults 18-49 (9/25/12, 2.4/6).

Starting its third season, "New Girl" (2.9/8) grew 4 percent from last year's premiere in Adults 18-49 (9/25/12, 2.8/8). "New Girl" improved 38 percent over last season's finale and prior season average among Adults 18-49 (vs. 2.1/6 for each). "New Girl" delivered its highest rating in a year and a half (since 3/6/12).

At 9:30 p.m., "The Mindy Project's" premiere (1.9/5) was up 46 percent from last year's season finale in Adults 18-49 (5/14/13, 1.3/4). Compared to last year's season average, "The Mindy Project" improved 27 percent in Adults 18-49 (1.5/4). "The Mindy Project" earned its highest rating since February (2/5/13).

FOX ranked No. 2 for the week among Adults 18-34 and No. 3 among Adults 18-49.

FOX had:

•8 of the Top 20 programs among Adults 18-49: "Sleepy Hollow" (No. 3), "New Girl" (No. 5), "Brooklyn Nine-Nine" (No. 7), "Bones" (No. 12), "Dads" (No. 13 tie), "The X Factor"-Wed. (No. 13 tie), "The X Factor"-Thu. (No. 17), and "The Mindy Project" (No. 18).

•10 of the Top 20 programs among Adults 18-34: "New Girl" (No. 3), "Sleepy Hollow" (No. 4), "Brooklyn Nine-Nine" (No. 6), "The Mindy Project" (No. 7), "Bones" (No. 8), "The X Factor"-Wed. (No. 13 tie), "Dads" (No. 13 tie), "The X Factor"-Thu. (No. 15), "The Simpsons" encore (No. 18), and "Family Guy" encore (No. 19).

•9 of the Top 20 programs among Teens: "The X Factor"-Wed. (No. 5), "The X Factor"-Thu. (No. 10 tie), "New Girl" (No. 10 tie), "Sleepy Hollow" (No. 10 tie), "Family Guy" encore (No. 14), "Brooklyn Nine-Nine" (No. 17), "Bob's Burgers" encore (No. 19 tie), "Dads" (No. 19 tie), and "The Simpsons" encore (No. 19 tie).

•3 of the Top 20 programs among Total Viewers: "Sleepy Hollow" (No. 8), "Bones" (No. 13), and "The X Factor"-Wed. (No. 20).

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