Ben & Jerry's founder to discuss 'Building the Ice Cream Empire'by jmaloni
Part of Genesee Community College's Wolcott J. Humphrey III Symposium on Leadership and Community Life
Keynote speaker Jerry Greenfield, co-founder of Ben & Jerry's Homemade Inc., president of the Ben & Jerry's Foundation, and co-author of "Ben & Jerry's Double Dip: Lead with Your Values and Make Money, Too," will give the inside scoop on being a socially responsible and successful entrepreneur when he speaks Wednesday, Sept. 25, from 5-7 p.m. at GCC in Batavia.
The event, which includes an ice cream reception, is part of the Wolcott J. Humphrey III Symposium on Leadership and Community Life, which recognizes and encourages the type of civic engagement and community leadership demonstrated by the late "Jay" Humphrey, who served on GCC's board of directors and was president of Pavilion State Bank (now part of Five Star Bank).
Greenfield and Ben Cohen, who became friends in junior high school, opened their first Ben & Jerry's Scoop Shop in 1978 in Burlington, Vt. From the beginning, they set themselves apart with unique promotions, high-quality flavors, and a commitment to "linked prosperity," sharing their success with their employees and the community. They had a great time doing it, too. Greenfield remains president of the Ben & Jerry's Foundation, which funds projects that promote social change and economic justice.
Tickets to the Humphrey Symposium are $25 and still available by calling the GCC Foundation at 1-585-345-6809.