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New 'Sunday Night Football' bus makes first stops in Dallas and Fort Worth this week

by jmaloni

Press release

Wed, Sep 4th 2013 02:35 pm

NBC Sports Group rolls out the new "Sunday Night Football" bus this week with stops in North Texas, prior to the Giants-Cowboys "SNF" opener on Sept. 8.

This week's destinations include the Southlake Carroll game against Midland Lee at Carroll High School in Midland on Friday, Sept. 6, the "Heads Up Football" youth games at The Warren Park Complex in Frisco Saturday morning, Sept. 7, Billy Bob's restaurant in Fort Worth Saturday evening, and all day Sunday at AT&T Stadium in Arlington, Sept. 8.

The 'Sunday Night Football' bus by the numbers

•The 304 square-foot bus is wrapped with images of NFL players, Carrie Underwood and the 2013 "SNF" schedule.

•The "SNF" bus will drive more than 17,000 miles across the country through the season, and cross the country at least three times.

•There will be 18 game-day stops during the course of 17 weeks (for the 2013 'SNF' schedule, click here).

•The bus will have four stops per week in each local market.

About the 'Sunday Night Football' bus

Beginning with the "Sunday Night Football" opener on Sept. 8, the "SNF" bus will travel to all 17 "SNF" games, arriving in each city two or three days prior to each game. The bus will make stops at local landmarks and events in each market before making its way to the game site for a full Sunday at the stadium, giving fans the opportunity to interact with America's most-watched primetime television show.

The "SNF" bus will incorporate exclusive activities and social media both inside and out. "SNF's" Facebook, Twitter and Instagram accounts, along with the #SNF hashtag, will be displayed on the exterior. Once on the bus, fans and visitors can tweet and post photos of themselves in the broadcast positions occupied by Al Michaels and Cris Collinsworth from a mock "SNF" studio.

Also along for the ride will be four "SNF" "Fans of the Week" chosen based on their social media activity, team pride and "SNF" fandom. In each home market, the "SNF" "Fans of the Week" will be given a VIP experience that includes a trip on the bus and game tickets.

Fans who can't visit in person can "Follow The Bus" when it hits the road at NBCSports.com/FollowSNF, which will include an interactive map, a behind-the-scenes look at the "SNF" crew and talent, plus content from the bus itself. Fans can also contribute to the map by uploading their own photos sharing and showing their "SNF" and team pride. 

'The Sunday Night Football'

For the second consecutive season NBC Sports will present "The Sunday Night Football," a custom made football from Wilson, which will travel with the "SNF" crew all season long on the "SNF" bus alongside 2012's "The Sunday Night Football." Fans of "SNF" on Facebook and Twitter will be able to keep up with "The Sunday Night Football" on the "SNF" Facebook page, follow its path through each city, and recommend where it should visit while in town. In addition, fans can visit NBCSports.com/FollowSNF.

At the end of each "SNF" game, "The Sunday Night Football" will be signed by the player of the game. Photos, video and stories around "The Sunday Night Football" and its travels will live on Facebook, Twitter, and SNF All-Access.

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