Live stream minutes up 289 percent vs. 2012
More than 40 million minutes of the Stanley Cup Playoffs have been live streamed on NBC Sports Live Extra - the NBC Sports Group's live streaming product for desktops, mobile devices, and tablets - according to Adobe Site Catalyst. The vast majority of Stanley Cup Playoff games this year have been live streamed via "TV Everywhere," the media industry's effort to make quality content available to MVPD customers both in and out of the home and on multiple platforms.
For the first time, NBC Sports Live Extra is streaming all Stanley Cup Playoff games - including the Stanley Cup Final - that air on NBC, NBC Sports Network and CNBC. Stanley Cup Playoff games are also streaming to mobile devices and tablets for the first time.
Through the first three rounds of the playoffs, which includes 76 streamed games, there have been 40,590,591 minutes of live streaming, up 289 percent compared to last season (10,427,216 minutes) when only 12 games were streamed, and up 1,198 percent vs. 2011 (3,126,562 for eight games).
"The Stanley Cup Playoffs are performing well beyond our expectations," said Rick Cordella, senior vice president and general manager of NBC Sports Group Digital Media. "In our first year of comprehensive streaming, the Stanley Cup Playoffs have already demonstrated that they are among the most successful digital events in sports, only exceeded by massive events such as the Olympics, the World Cup and March Madness."
The two games with the most-streamed minutes are:
2.59 million minutes - Game 3 of the Eastern Conference Final, which aired on Wednesday, June 5, and was won, 2-1, by the Boston Bruins over the Pittsburgh Penguins in double overtime; and
2.58 million minutes - Series-clinching Game 5 of the Western Conference Final, in which the Chicago Blackhawks defeated the Los Angeles Kings, 4-3, in double overtime on Saturday, June 8.