The CW, Clear Channel announce multi-year broadcast agreement for iHeartRadio Music Festivalby jmaloni
The CW Network will be the exclusive broadcast home of the iHeartRadio Music Festival, iHeartRadio's Holiday Jingle Ball and the iHeartRadio Ultimate Pool Party
The CW Network and Clear Channel Media and Entertainment have announced a multi-year partnership making The CW the exclusive television broadcaster of the two-day, star-studded iHeartRadio Music Festival. The CW will also be the exclusive broadcast home of iHeartRadio's holiday Jingle Ball concert, the iHeartRadio Ultimate Pool Party, album release parties and other concert specials. The agreement also gives the CW exclusive streaming rights to the television specials on CWTV.com following the broadcasts.
Mark Pedowitz, president, The CW, and John Sykes, president of Clear Channel Entertainment Enterprises, announced the three-year agreement, beginning with The CW's broadcast of the iHeartRadio Ultimate Pool Party in July.
"The CW is synonymous with what's now and what's next, and that includes music," Pedowitz said. "We have always been known for using the hottest, most of-the-moment music, both on our shows and in our marketing campaigns. Partnering with Clear Channel to present the biggest concert events of the year for our viewers is a natural fit for us, and also gives us more original event programming throughout the year."
"This is an ideal opportunity to take the original content that we create at Clear Channel to new platforms and audiences," Sykes said. "We chose The CW as our partner because we share the same powerful connection to a highly influential young demographic."
The CW will broadcast:
- The iHeartRadio Ultimate Pool Party, Monday, July 15, at 8p.m. The iHeartRadio Ultimate Pool party is a two-day musical weekend event at the Fontainebleau Miami Beach, June 28-29, held as part of the Fontainebleau's BleauLive concert series. It will feature performances by recording artists Pitbull, Ke$ha, Afrojack, Icona Pop and Krewella.
- The iHeartRadio Music Festival, the two-day, start-studded music event returning to MGM Grand in Las Vegas on Sept. 20-21. Artist lineup and a broadcast date will be announced in July.
- iHeartRadio's Jingle Ball, Clear Channel's long-standing holiday concert franchise featuring the biggest names of the year in music with surprise superstar guests. Artist line-up and a broadcast date will be announced in the fall.
- iHeartRadio album release parties, Clear Channel's new, breakout live music series featuring superstar artists performing their new music in front of a live audience and sharing behind-the-scenes stories on the eve of their album releases, and other concert events throughout the year.