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The Masters on CBS Sports is second most watched in 12 years

by jmaloni

Press release

Tue, Apr 16th 2013 01:20 pm

An estimated 44.3 million view all-or-part of weekend coverage

An estimated 44.3 million viewers (Persons 2+) watched CBS Sports' third- and final-round coverage of the 2013 Masters on Saturday, April 13, and Sunday, April 14, making it the second-largest number of viewers to watch all-or-part* of the network's weekend coverage of the Masters in 12 years.

Sunday's final round, which saw Australia's Adam Scott win his first career major, was watched in all-or-part by 37.4 million viewers (Persons 2+), up 13 percent from last year's 33.1 million viewers.

Saturday and Sunday's 44.3 million viewers was up 13 percent from 39.3 viewers in 2012. Saturday's third round was watched in all-or-part by 20.9 million viewers, up 19 percent from last year's 17.5 million viewers.

*Based on a Nielsen analysis of Persons 2+ that watched at least six minutes of coverage.

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