Pease brings advertising and strategic planning experience to the table
The Niagara Tourism & Convention Corp. has announced Jeff Pease was named director of marketing and communications. Pease will direct all marketing, advertising and public relations plans at NTCC, and increase the visibility and recognition of Niagara USA and its assets as a leisure and convention destination.
"With Jeff's strong leadership skills and pleasant demeanor, and his vast experience as a creative marketing professional, he has the knowledge and abilities to develop and implement existing and new campaigns, online initiatives and brand development to achieve measurable goals," said John Percy, corporation president and CEO. "NTCC is pleased to bring him on board and see him strengthen existing relationships with our constituents and promote Niagara USA to an international audience."
Pease was most recently the marketing and admissions manager at the National Statler Center for Careers in Hospitality Service at the Olmsted Center for Sight. Prior to that role, he exceeded growth and profit objectives, and created a successful environment while he was the manager of creative development for 16 years at Azerty Inc. in Orchard Park. He has a master of fine arts and executive MBA degrees from the State University of New York at Buffalo.
A native of Western New York, Pease said he is looking forward to working collaboratively to ensure the integrity of the Niagara USA brand.
For more information, contact Michelle Blackley, communications manager, at [email protected] or 716-282-8992, ext. 309.