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2013 NCAA Championship Game featuring Louisville over Michigan scores 18 percent boost in ratings

by jmaloni

Press release

Tue, Apr 9th 2013 06:30 pm

Overall NCAA Tournament across Turner Sports and CBS Sports delivers 7.2/15 average rating, up 9 percent

CBS Sports and Turner Sports' exclusive live coverage of the 2013 NCAA Division I Men's Basketball Championship game on Monday, April 8, which saw Louisville beat Michigan on CBS, delivered an average overnight household rating/share of 14.3/23, up 18 percent versus last year's 12.1/19, according to Nielsen.

The overall 2013 NCAA Tournament average-to-date rating in the metered markets scored a 7.2/15, up 9 percent from a 6.6/14 in 2012. The 7.2/15 tied with 2011 as the highest overall average for the NCAA Tournament in eight years (7.3/14; 2005).

The 2013 NCAA Championship game rating/share peaked at a 17.3/32 rating from 11:30-11:45 p.m., ET.

Top five rated metered markets:

  • 1. Louisville - 54.0/70
  • 2. Detroit - 33.5/47
  • 3. Columbus, Ohio - 26.4/40
  • 4. Indianapolis - 25.1/39
  • 5. Cincinnati - 24.7/38

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 04/08/13 vs. 03/13/12 to 04/09/12. 2013, 2012 and 2011 averages based on weighted average of four telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS/ESPN average of First Round.

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