TBS extends late night series 'Conan' through November 2015by jmaloni
As "Conan" begins a week of shows in Atlanta to celebrate the 2013 NCAA Men's Final Four, TBS has announced it is extending the late-night series through November 2015. The move further solidifies the ongoing relationship between the network and the popular late-night host. "Conan," hosted by Conan O'Brien, airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Since it premiered in November 2010, "Conan" has been a hit with TBS's core audience of young adults, scoring a younger median age than any other late-night talk show.
"When we invited Conan O'Brien to come to TBS, we knew he would bring with him a passionately loyal following of young adults," said Michael Wright, president, head of programming for TBS, TNT and Turner Classic Movies. "Conan and his colleagues at Team Coco have gone far beyond that by making 'Conan' the top late-night brand in the digital arena. We are proud to extend our relationship with Conan as he continues to forge the future of late night. I just wish we didn't decide to tell him on April Fools' Day."
"Conan" leads the late-night crowd when it comes to online activity and engagement, with the show and its host drawing more than 8.3 million followers on Twitter, 2 million fans on Facebook, 2 million unique users each month on TeamCoco.com and 15 million video views each month on TeamCoco.com and YouTube. In addition, the Team Coco app - which delivers streaming content synchronized with episodes of the show - won the 2012 Emmy for Outstanding Creative Achievement in Interactive Media Enhancement.
Two recent reports have illustrated "Conan's" power when it comes to social media. According to a study by Bluefin, the show generates 20 percent more social media comments per episode than the next closest late-night show. And new data from Next Big Sound indicates that "Conan" drives more social media activity for its musical guests than any other late-night series.