2013 NCAA Division I Men's Basketball Championship on TBS, CBS, TNT and truTV scores highest rating for first Thursday of tournament in 22 yearsby jmaloni
CBS Sports and Turner Sports' exclusive second round coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 21, averaged an overnight household rating/share of 5.8/14, the highest rating for the first Thursday of the NCAA Tournament in 22 years. The 5.8/14 is up 4 percent compared with a 5.6/13 in 2012.
Thursday's coverage showed significant audience increases in three of the four telecast windows, including several record setters.
•The first daytime telecast window (noon-4:15 p.m. ET) averaged a 4.1/14 to deliver the second highest rating for the time slot since 1991, when the tournament expanded to four telecast windows for the entire day (trailing only 2011's 4.4/15). The telecast window is up 5 percent compared with a 3.9/13 last year.
•The second daytime telecast window (2:30-7:15 p.m.) averaged a 5.5/15 to garner the highest rating ever for the time slot. The window is up 6 percent over last year's 5.2/14.
•The first primetime telecast window (7-10:15 p.m.) averaged a 7.4/14 to register the highest rating ever for the time slot. The window is up 9 percent over a 6.8/13 in 2012.
•The second primetime window (9:30 p.m.-12:45 a.m.) averaged a 6.4/11, which included a pair of lopsided victories (VCU's 46-point win vs. Akron and Syracuse's 47-point triumph vs. Montana), vs. a 6.8/12 in 2012.
Tournament to date, including the NCAA First Four, the 2013 NCAA Division I Men's Basketball Championship is averaging a 5.2/12, up 2 percent compared with a 5.1/12 at this same time last year.
For the third consecutive year, Turner Sports and CBS Sports are providing exclusive live coverage of all 67 games from the 2013 NCAA Division I Men's Basketball Championship across the four national television networks.