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USA is most watched cable network in quarter one for 8th consecutive year

by jmaloni

Press release

Thu, Mar 21st 2013 02:35 pm

It's a victory no other cable entertainment network has ever achieved

For the eighth consecutive year, USA is the No. 1 cable network among total viewers (3 million) and P25-54 (1.2 million) in the first quarter, earning it the distinction as the most-watched network. Marking a victory no other cable entertainment network has achieved before, this is the 27th quarter that USA is No. 1 in total viewers (P2+).

Below are highlights from the quarter:

USA's original award-nominated drama "Suits was the No. 1 series on cable Thursday nights in 1Q13, with 5.5 million total viewers, and was the top show in P25-54, with more than 2 million viewers.

•In its seventh season, "Psych" is currently delivering 8 percent more total viewers P2+ (3.5 million) and P18-34 (740,000) than the comparable episodes in 2012, while holding strong in P18-49 (1.5 million) and P25-54 (1.5 million).

•"Psych" is the No. 1 scripted hour on cable on Wednesdays for social media mentions in 1Q during its run, with a substantial 57 percent increase in mentions versus last winter's run. USA has fueled this success by activating fans across mobile, Web and social channels.* During the "Psych Slumber Party" on Friday, Feb. 15, nearly 1 million viewers stayed up all night to watch and digitally interact with fan-selected episodes, delivering the best day ever in social media activity for any USA original. For the premiere on Wednesday, Feb. 27, the network engaged fans on all platforms, driving the Twitter hashtag #psychisback, to trend worldwide and nationally past the episode's close.

•WWE "Monday Night Raw" made USA the No. 1 cable network in its Monday 8-11 p.m. timeslot across all key demos in 1Q13. The series saw double digit gains over its 4Q12 performance in all key demos: up 20 percent in P18-49 (2.3 million), 18 percent in P25-54 (2.3 million), 14 percent in P18-34 (1.2 million) and up 16 percent in total viewers P2+ (4.9 million) in 1Q13 versus 4Q12.

•USA Network boasts a strong portfolio of acquired series, including the most-watched acquired series on cable in 1Q13: "NCIS" - with 3.1 million total viewers P2+ and "Law & Order: SVU" (2.3 million). These series are also two of the top five acquired series on cable for both P18-49 and P25-54. "NCIS" was up double digits, gaining 11 percent in total viewers P2+ (3.1 million) and 10 percent in P25-54 (980,000) in 1Q13, compared to 4Q12. "SVU" also recorded double-digit growth, gaining 11 percent in P18-49 (875,000) and P25-54 (899,000), and 17 percent in P18-34 (457,000) in 1Q13 versus 4Q12.

Note: Data reflects blend of Live+7 for 12/31/12-3/3/13, Live+3 for 3/4-3/13/13 and Live+SD for 3/14-3/16/13.

*Source: Trendrr

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