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'Fashion Star': Seven designers' creations were purchased on March 8 premiere

by jmaloni

Press release

Mon, Mar 11th 2013 10:15 pm
`Fashion Star` season 2: Pictured from left are mentors Jessica Simpson, John Varvatos and Nicole Ritchie and hosts Louise Roe. The show airs Fridays at 9 p.m. on NBC. (photo by Brian Bowen Smith/NBC)
"Fashion Star" season 2: Pictured from left are mentors Jessica Simpson, John Varvatos and Nicole Ritchie and hosts Louise Roe. The show airs Fridays at 9 p.m. on NBC. (photo by Brian Bowen Smith/NBC)

Retailers Macy's, Saks Fifth Avenue and Express pledged $855,000 toward seven "showstopping" designs featured in the season two debut

Winning purchases are immediately available online at the retailers' websites

NBC premiered the second season of its reality competition show "Fashion Star" last Friday (March 8). Twelve designers prepared for their first challenge, which was to design a "showstopping" garment that would wow the buyers - Caprice Willard of Macy's, Terron Schaefer of Saks Fifth Avenue and Erika DeSalvatore of Express. Seven designs were purchased with a total of $855,000 pledged by the retailers.

Dallas-based designer Amber Perley started off the night with a big vote of confidence from Express for her mod flare dress and Milan-based designer Silvia Arguello impressed Saks Fifth Avenue with her coat-dress. Daniel Silverstein also impressed Saks Fifth Avenue with his cocktail dress and Johana Hernandez hit the mark with Macy's for her chain detail ruffle hem tulip dress. New York City-based designer Hunter Bell made a triumphant return to Saks Fifth Avenue with her maxi dress, but designs by fellow team members David Appel, Tori Nichel and JesseRay Vasquez/Garrett Gerson were not purchased. In the end, designer Bret Young went home.

The purchases made in the premiere follow:
MACY'S (www.macys.com/fashionstar)

Johana Hernandez's chain detail ruffle hem tulip dress was purchased in black and will retail for $109.

Brandon Scott's convertible hoodie and vest were purchased in both denim/gray and gray/gray versions, and will retail for $129.

Pricilla Barrosso's keyhole printed A-line romper was purchased in the beige/polka dot version, and will retail for $99.
SAKS FIFTH AVENUE
(www.saksfifthavenue.com/fashionstar)

Hunter Bell's midi dress was purchased in red, and will retail for $225.

Silvia Arguello's coat-dress was purchased in black, and will retail for $280.

Daniel Silverstein's cocktail dress was purchased in red/black, and will retail for $240.
EXPRESS
(www.express.com/fashionstar)

Amber Perley's mod flare dress was purchased in both orange/blue and chalk/black versions, and will retail for $69.90.

The winning fashions are immediately available online once the retailer makes a bid. "Fashion Star" airs Fridays at 8 p.m.

Hosted by fashion journalist Louise Roe and featuring celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, "Fashion Star" gives 12 designers the chance to win a multimillion dollar prize of launching their original collections in three of the nation's largest fashion retailers: Macy's, Saks Fifth Avenue and Express.

For full episodes from "Fashion Star," visit NBC.com's official show site: http://www.nbc.com/fashion-star/. Fans can follow the show on Facebook athttp://www.facebook.com/NBCFashionStar and on Twitter @NBCFashionStar.

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