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All-star sponsors on board for NBC's 'All-Star Celebrity Apprentice'

by jmaloni

Press release

Tue, Feb 19th 2013 08:55 pm
`All-Star Celebrity Apprentice` (NBC logo)
"All-Star Celebrity Apprentice" (NBC logo)

Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands for NBC's "All-Star Celebrity Apprentice," premiering Sunday, March 3 (9 p.m.). Continuing to revolutionize brand integration on television, "All-Star Celebrity Apprentice" welcomes world-class brands to its all-star season, including: Australian Gold, Farouk Hair Systems' Chi and BioSilk products, Foxwoods Resorts, Kraft, LG Electronics, South African Tourism Board and Walgreens.

"This season's all-star cast brings creativity and energy to every task, which offers an extraordinary value for our sponsors" said Trump, series host and executive producer. "We continue to be the top television show for branded integration and have lined up a fantastic group of sponsors."

Over the past 12 seasons, big-name brands have partnered with "The Apprentice" franchise in order to take advantage of the high-profile series for astonishing sales results. In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase new or current products in the form of "Apprentice" tasks, including Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

" 'The Celebrity Apprentice' franchise continues to work with the biggest names in advertising in order to launch and promote products from America's top companies," said executive producer Page Feldman. "We have created a format that continues to adjust with new trends."

A few sales highlights from past seasons are:

•Most successful product launch for the home care division for Dial US in 2007 with Softscrub

•Doubled sales of Kodak printers in 2008

•Chicken of the Sea was voted the most effective integration on a TV show by The New York Times in 2009

•Clock Work Home Services received a 30 percent lift in call volume in 2010

•7UP experienced a significant lift in WOM and online chatter, increasing its Facebook fan base by more than 330 percent in 2011

•Show ranked as top series in branded recall for 2011 season in ranking by The New York Times

•Walgreens received an 80 percent lift from the Walk with Walgreens campaign in 2012

Of equal importance, since the 2007 premiere of the "Celebrity" version of the franchise, the series has generated millions of dollars for charities worldwide.

This season, Trump returns with the first-ever "All-Star Celebrity Apprentice," including 14 fan-favorite celebrities fighting for a second chance to raise money and awareness for their charity of choice. The last person standing will have the honor of delivering a $250,000 bonus check to their designated charity.
The celebrity contestants are: Trace Adkins, Stephen Baldwin, Gary Busey, Marilu Henner, La Toya Jackson, Penn Jillette, Lil Jon, Claudia Jordan, Bret Michaels, Omarosa, Lisa Rinna, Brande Roderick, Dennis Rodman and Dee Snider.

"All-Star Celebrity Apprentice" airs Sundays (9-11 p.m.) beginning Sunday, March 3. Starting Sunday, March 31, the series will then air Sundays at 10 p.m. Trump will "hire" the all-star winner in a live broadcast on Sunday, May 19.

Visit NBC.com's official show site AT http://www.nbc.com/the-apprentice/. You can follow the show on Facebook athttp://www.facebook.com/celebrityapprentice and on Twitter at www.twitter.com/ApprenticeNBC.

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