The Buffalo Niagara Sales and Marketing Executives will meet for a presentation called "The Marketing and Sales Imperative: Making or Breaking it in America."
The event will take place Wednesday, Feb. 13, at the Millennium Hotel, 2040 Walden Ave., Cheektowaga. It begins with 11:30 a.m. registration and a buffet lunch. The presentation will run from noon to 1:15 p.m.
The featured presenter will be Steve Martin, chapter chair for Buffalo Niagara SCORE.
CEOs and corporate executives invariably tell Martin that marketing and sales were among the first budgets they have cut during the current downturn. As a cost reduction and profit improvement consultant working internationally with large companies, Martin has achieved success by changing their strategies to often include restoring those budget cuts. As a Buffalo Niagara SCORE certified mentor, Martin has personally worked with more than 300 budding entrepreneurs and small business owners in Western New York to help them succeed. The almost universal challenge to success that Martin says he sees locally is a failure to understand the marketing and sales imperative. He will share what he has learned so you can help your clients and businesses win.
Register by calling 716-662-2279 or online at www.bnsme.org.